Content is what drives the world wide web as well as social media, and you need to constantly come up with innovative content to keep your target audience interested.
Relevant and engaging content does attract attention, and generating such content should be the aim of every content creator. However, with cut-throat competition in the web world, creating unique content which attracts attention is not an easy job on hand.
In this blog, we will be looking at 15 steps that will ensure that your content turns out to be successful. So, let’s dive straight in.
15 Steps to Ensure Your Content Success in 2023
Of course, we have done a lot of heavy lifting for you by laying down this step-by-step process. Content writing for the upcoming year will be a piece of cake if you follow these steps as it is.
Figure Out Targeted Audiences for Your Content
The first step is not going to change, no matter which year arrives. You have to be crystal clear about who will be reading your content.
You come up with great content, making use of your creativity, technical skills, and conceptual understanding. And you think you are leading the race.
But then, if you don’t know who will be reading your content, even the best content in the world will fail its purpose. Knowing your target audience and accordingly creating content will make it successful.
What are They Trying to Solve?
Give Answers (or) Solutions
Your content should be able to solve the problem of the person who is consuming it. If you have a product that can solve the reader’s problem, tell them how it can do that.
This will help in grabbing the attention of your target audience. Once this is done, you have taken a very important step towards making your business successful.
The content can also be educational for those who have a problem and are still trying to find a solution to it.
If the content supports the solution you offer, be ready for glory!
Make it Unique
You have lots of competition, no matter which segment you are in. Every day new content is added on the web about the same topic.
If you want the content to be successful, you have to offer something different and unique to grab the reader’s attention.
It does not matter whether you write evergreen content that serves you for years or periodic content to pique interest. You have to create something distinct.
Choose Your Platform
You can easily find out exactly where your target audience hangs out depending on their digital engagements, likes, and shares.
You may be tempted to be present on all social media channels, but the best strategy is to focus on the ones that can give you the best results.
All platforms cannot be a perfect fit for your content as much depends on the characteristics of your audience, marketing objectives, and your budget.
You can also have a look at what channels competitors are using and how often they are posting.
Choose an Appropriate CMS
A Content Management System(CMS) is software that enables creating, managing, personalizing, and modifying your web pages so that they are optimized for maximum conversion.
Before selecting a Content Management System, you should consider key points, which include Ease of Use, Design templates, extensions, and support. The most popular CMS is WordPress, which is easy to use and does not require any technical or coding skills.
Choose a Content-Type
Content can be of different types, like blog posts, long-form content, email marketing, videos, podcasts, white papers, and infographics.
You don’t have to dive into all forms of content but pick the ones most appropriate for you. Sit with your team and brainstorm which content types would be the most appropriate for you.
Marketing tools like BuzzSumo and Feedly will help you with this task.
All content marketers want to be best friends with Google, and keyword research is still part of the process.
Adequate use of keywords can help you rank on the first search results page on Google. Depending on your target audience, use either competitive or non-competitive keywords. The second type brings down the number of leads, but the quality is superior.
Research for your keywords variants and synonyms, and check what questions your audience asks Google. Create a spreadsheet that includes all essential keyword information.
You can take the help of keyword research tools like Ahrefs for this purpose.
Generate Your Content
After all this preparation, it is time to generate your content. Have a clear idea about your brand voice and brand tone.
Write engaging & relevant content that provides value to the reader, or else they will close the page. So, you come up with something which has already not been published.
Create an outline first with headings & images. Finally, start writing your magnum opus!
Go for Influencer Marketing
Influencer marketing has no substitute, and you should leverage it to your advantage. Influencers are not celebrities who charge a huge amount of money for endorsing goods or services.
Influencers are people who have a huge following on social media. Although they will charge a fee for promoting your product/service, it will not be anywhere near those of celebrities.
Make sure that the influencers you are targeting add value to your product. There is no point in asking an old man to endorse a fancy bike, for example.
Create a TimeTable
It is a well-known fact that if you consistently post new content on your website, Google will rank you higher than competitors, other factors being identical.
Consistency in posting new content is vital in keeping the prospects engaged and bringing in new leads. This makes having a content calendar an absolutely essential component of your content marketing campaign.
Streamlining your marketing efforts by making your content planning orderly and visible will help you achieve your business goals.
Build Internal Links
An internal link is a link that takes the visitor to another relevant webpage of the same website. It is a way for Google to understand your website and will benefit SEO.
However, you just cannot hyperlink random words. You should use descriptive anchor text and even SEO-optimized keywords. It is one way of telling Google which web pages on your portal are most important.
However, it will be difficult to have enough internal links if you are still developing your website’s content. In that case, you can add links later as you add more pieces of content.
Focus on Analytics
You should have a crystal clear picture of what is happening with your content, who is consuming it, and what the audience’s profile.
There are many options to analyze your results:
- Google Analytics
- Web Traffic Analysis
- Conversion Tracking
- Email Sign-up tracking
The profile of your leads, how long they stay on your webpage, and whether they click through, or go for like, share, commenting on the content, are all indicators of the quality of your content.
Key Performance Indicators for Content Success
KPIs or Key Performance indicators measure an objective over a certain period of time. Targets are best achieved when they are specific and measurable, and KPIs help in doing precisely that.
One thing you need to keep in mind is that you don’t mix KPIs with ROI. KPIs measure your steps toward the target, whereas ROI informs you about the end result.
You can use KPIs to measure the following:
- Revenue increase in a week, month, quarter, or year
- Organic website traffic generated
- Ranking of your main keywords
- Number of shares across platforms
- Number of page views & how long a visitor stays on the webpage
A good KPI will track variables, provide objective information, and help in making better decisions.
Conduct an Audit
You should periodically check the content you have already published. Divide it into categories like the good, bad, and ugly depending on how it is performing.
When you do a content audit, you check all your content pieces, like blog posts, guest posts, videos, newsletters, and podcasts. You identify the content which needs to be spruced up for better engagement.
Ahrefs Site Audit program crawls all the pages of a website, gives an overall SEO health score, and provides recommendations.
Promote Your Content
You must promote your content just like your product or service. Generating great content is not enough; you have to make sure that your target audience sees it.
You can mention other bloggers in your niche and share their website links. Once the content is published, you can mail them, informing them about the content. If they find your content interesting, they will share it with their followers.
Another way is by answering questions on Quora which are related to your blogs. You can write answers to the questions and include links to your blogs. You can also join Facebook groups that allow you to promote your content.
To Sum it All
Content is fuel for the world wide web, and the better the fuel, the faster your growth will be. So, focus on these 15 steps to ensure that the content you generate turns out to be outstanding.
With the arrival of Metaverse, AR & VR technologies, the world wide web will have a different look in 2023 and years to come. Although the form of content may change, it will still be required to drive all these technologies.
All want more quality leads, which can be converted into sales, and content is one thing that can help you achieve that on the World Wide Web.
Victor Ortiz is a Content Marketer with GoodFirms. He likes to read & blog on technology-related topics and is passionate about travelling, exploring new places, and listening to music.