Category Archives: Digital Marketing Guides

As people take more complex paths to booking holidays and related services, the travel marketer’s challenge is to keep them motivated about your brand and ensure they don’t book elsewhere. Luckily, micro-moments can help you capture leads at different stages of the buying process, identify how far along they are and understand what it’ll takeContinue reading “Travel Marketer’s Guide To PPC”

Have you ever arrived at an event, only to realize you forgot your tickets at home? Or been running late to a meeting, only to have your car break down half way there? In those moments, you wish you could wave a magic wand to make those problems go away. Sadly, there are no magicContinue reading “The [Survival] Guide to Google Ads for Small Business”

Google Remarketing (also known as retargeting) is the technology that allows your Google Ads to track potential consumers across the internet and subsequently display ads to them. When a visitor accesses your site, a little piece of code ( remarketing code) is added to their remarketing list. Your ad is served to visitors that clickContinue reading “Google Remarketing in 2022 – An Ultimate Guide by AdNabu”

Advertising your business online can be intimidating. There are so many options available that it can be tough to figure out your first move. If you ever wished you had a step-by-step guide to figuring out your first steps in PPC, look no further. We picked one platform to start with — Google Ads, becauseContinue reading “The 6-Step Guide for PPC Beginners: PPC Town Hall 14”

Google Ads Remarketing is a remarketing service that uses static photos, moving images, video, responsive advertising, and text advertisements. The targeting aspect of remarketing sets it apart from standard Display and Search advertising. Remarketing is a method for targeting individuals who have previously visited your website and saved their contact information, using cookies placed onContinue reading “Google Ads Remarketing Guide for 2022 (and Beyond)”

It’s important to know the digital marketing trends of 2022 (here are ours). But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently at. I’m looking at you, NFTs. Now, a portion of your strategy should includeContinue reading “The 19 Best Marketing Strategies for 2022: Your Actionable Guide”

Conversion tracking in Google Ads accounts helps you figure out if your present efforts are yielding the results you want. This post goes through the most important advantages of tracking your campaign conversions, the value of conversion tracking to your business, and how to utilize its power for long-term growth. What is conversion tracking? ConversionContinue reading “Conversion Tracking in 2022 – An Ultimate Guide by AdNabu”

Today’s marketer has a plethora of PPC channels to choose from when it comes to increasing brand awareness and driving qualified leads to your business. The clever marketer knows that they need to take a holistic approach to advertising. This means not only going after the low-hanging fruit but also generating new awareness, building relationshipsContinue reading “Marketer’s Guide To Full-Funnel PPC Advertising”

Whether you’re a SaaS or Ecommerce business, conducting effective keyword research should be one of your top priorities. Essential to the success of your digital marketing efforts, effective keyword research will give you insight into what kinds of searches your consumers are making, informing your content strategy across all channels. What is keyword research? KeywordContinue reading “The Essential Guide to Conducting Effective Keyword Research”