February 15, 2021
In the past years, many believed that marketing mostly belongs to the world of retail and off-line businesses. However, nowadays, professionals rely on digital marketing and digital analytics to attract new audiences and survive the booming competition. As a result, different types of businesses can benefit from Digital Analytics, and the Medical field is no excuse. Doctors, Medical book writers, Educators, Health Coaches, and Wellness Consultants are searching for better ways to connect with communities.
They aim to find and analyze some tools to market their expertise to their global audiences and here is where Google Analytics comes in hand. Continue reading about some powerful Google Analytics’ solutions for Healthcare providers that I explore in my marketing works.
What Marketing and Google Analytics strategies do you use to measure the engagement of your audience?
Whether you are a doctor, dietitian, wellness coach, massage therapist, or book writer you must be already using a website. Besides, there are other means of effective digital communication such as blogs, video conferencing, webinars, real-time discussions, and more. But what are the strategies that you use to measure the engagement of your audiences with your business? Are you aware of your potential customers? What are the communities that have interest in your services? Who is purchasing your products or services at the end? The solutions to today’s marketing challenges are Permission Marketing and Digital Analytics.
How can Digital Analytics and Google Analytics benefit your business?
There are a great variety of features that Digital Analytics can do for you. If you managed to set up your Google Analytics + Google Ads accounts, you will get help with a number of metrics. They include: 1. Creating your goals for your custom marketing campaigns. 2. Viewing a variety of reports and statistics on behaviors of your audiences. 3. Setting your campaign’ tracking, and much more. But what digital analytics generally means? Why adding such a tool to your entity is important for your business?
What is a Funnel in Marketing?
In marketing, we use the term “Purchase Funnel” to visualize the behavior and actions of your potential customers. In the “Purchase Funnel” we view the transition of your user’s activities from one stage of engagement to another. There are three basic levels in the ‘Purchase Funnel’ that statistics triggers: Acquisition, Behavior, Conversion.
Three basic steps of “Purchase Funnel”
In the Acquisition stage, we create and measure the awareness of the user. The Behavior stage shows the engagement of the user with your business. In the Conversion stage, we see if the user becomes a customer. From geographical data and analysis of your customers’ buying activities to tracking of your user’s engagement and leads, Digital Analytics gives you tools to better understand your customers. It will help in creating better and more focused solutions for your future marketing campaigns.
Common Metrics of Google Analytics
By changing the metrics of your search you have a picture of the engagement of your user and customer. As you can see in the attached images, (courtesy of Google.com), there are metrics that are crucial for your marketing. They include: locations, behavior, interests, languages, and other categories that you can modify following your intuition and marketing goals.
Where to start while using Google Analytics?
What are some very first steps in creating a useful tool for your digital analytics activities and marketing? I recommend to set up your Google Analytics account first. Then connect it with your Google Ads account for greater performance and tracking of your users. Check out your next steps ( Courtesy of Google.com) to follow up and link your Analytics with Google Ads:
What is next?
In my next articles, I will share more ideas on Google Analytics and how it can benefit your business. I will also elaborate on Google Meet, Google e-Commerce, and on building a custom URL to better your marketing campaigns. In my article: “How to master your Remote Works with Google Meet” I shared my ideas on distant learning and working from home. There are more to tell and discuss on that topic.
For more on Google Analytics, I am working on my webinars where we will explore this tool through real-life examples. We will cover not only the Powerful GOOGLE ANALYTICS’ Solutions for MEDICAL MEDIA, but also the ways to apply new strategies to your particular case.
Stay tuned and stay safe!
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