referral marketing and sales.

Functionalities of this platform allow users to share news about companies, inform about upcoming events, post jobs and increase user engagement.

It’s difficult to underestimate the potential of LinkedIn for technology and engineers platforms, since this social media platform gives them a target audience, both technical specialists and potential customers.

You can download DrumUp to search for content relevant to your business, schedule weekly posts for the company page, and attract users attention on a regular basis. These measures ensure that your webpage remains active and finds its target audience.

Another promotion strategy on LinkedIn is to create an interest group, for example, for technical specialists. Participants of the group can share experience and important information about services, ask for advice, and build a good contact network. Of course, creating a group is not enough. You should take an active part in discussions, take into account opinions and concerns of group members.

Analyze your company profile, as it gives an idea to the target audience about the company’s business, its advantages, products and services. Moreover, many users prefer to study the information on the company’s profile first, and only after that go to the website.

According to the Chiang Rai Times, LinkedIn offers more than 200 targeting parameters, such as setting a specific niche, business area, company size, location and many others. Using these targeting options, you will tell about your platform and attract leads.

Advantages of LinkedIn are:

  • Large audiences of professionals who are interested in products that help to solve their problems and business tasks.
  • Broad targeting, for example, by profession and position.
  • Retargeting feature: Matched Audiences.
  • Different types of advertising: Native ads (sponsored content), dynamic ads, text and video ads, message ads, job ads.
  • Global coverage of target audience.


Facebook helps large and small companies to promote their products and keep in touch with the audience. The network’s features allow users to improve brand awareness, increase the number of followers, attract potential customers, and increase sales of products or services.

The wide range of marketing tools is ideal for technology or engineering platforms. On the one hand, your company’s profile on Facebook can attract production engineers and other specialists who want to increase profits, even including view private Instagram profiles because of their connection. On the other hand, a relevant and attractive profile is likely to interest customers who would like to consult with technical experts or order services.

Advantages of Facebook are:

  • The largest user base to promote products.
  • Different types of marketing campaigns.
  • Various advertising formats: photo and video ads, stories, messenger ads, interactive ads, and others.
  • Conversion rate optimization.
  • Fully-functional targeting with multiple forms of interaction.

Coming back to the research on, it should be noted that about 35 % of the surveyed specialists had active Twitter and Instagram accounts. You can also use these networks when promoting your platform.