How Prospective Clients Search for Digital Marketing Services

These days, the digital landscape is more competitive than ever. If companies want to have an edge, a strong online presence is a game-changer. But many organizations don’t have the expertise or capacity they need to accomplish this.  That’s where digital marketing agencies come in.  Unfortunately, the online space for marketing services is just asContinue reading “How Prospective Clients Search for Digital Marketing Services”

Influencer Marketing for SEO and Authority

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority. Click onContinue reading “Influencer Marketing for SEO and Authority”

5 Powerful Marketing Activities: Lessons From Successful Brands

Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes. There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate these activities “as they are” because their effectiveness depends on how they’re applied and to which market. Yet there are some activities that seem toContinue reading “5 Powerful Marketing Activities: Lessons From Successful Brands”

5 Marketing Agency Websites to Inspire You in 2022

In 2022, more than 6,100 digital marketing agencies are operating in the United States — and that number keeps growing. With so many agencies offering similar digital marketing services to their clients, developing an agency website that stands out from your competitors is as important as ever.  Fortunately, we have a list of five marketingContinue reading “5 Marketing Agency Websites to Inspire You in 2022”

B2B Marketing: The Beginner’s Guide

At Ahrefs, we sell SEO tools. These tools are mostly used by other businesses. So, in order to reach them, we engage in B2B marketing. In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. But first, someContinue reading “B2B Marketing: The Beginner’s Guide”

How To Use Local Search Marketing to Attract More Customers

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is itContinue reading “How To Use Local Search Marketing to Attract More Customers”

10 Common Myths About Content Marketing

Content marketing is having its moment; however, it is still undervalued and misunderstood to a large extent. Blogging became mainstream almost a decade ago. Since then, for most businesses, content marketing starts and ends with having a company blog where they talk about themselves and their products. Is this what content marketing is? Partly, yes,Continue reading “10 Common Myths About Content Marketing”

Expert Tips for Digital Marketing Success in 2022

In 2020 and 2021, the global COVID-19 pandemic significantly impacted nearly every aspect of the economy, from disrupting supply chains and reducing consumer confidence to causing mass closures and layoffs. To confront the challenges of this unpredictable, high-pressure environment and continue operating successfully, business owners have been forced to be agile. For many, this meantContinue reading “Expert Tips for Digital Marketing Success in 2022”

Why You Should Use Personalized Marketing to Boost Your Brand

It’s getting harder than ever to connect with buyers and prospects on a personal level. The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly isContinue reading “Why You Should Use Personalized Marketing to Boost Your Brand”

#4 Digital Marketing Trends, Visions, and Strategies for 2022

#4 Digital Marketing Trends, Visions, and Strategies for 2022 Nothing in life is predictable, but despite all that, having a plan and a vision is still essential! In the best situations, it gives you a roadmap to reaching targets and setting priorities that really matter. In worst-case scenarios, it gives you a solid foundation thatContinue reading “#4 Digital Marketing Trends, Visions, and Strategies for 2022”