What Kinds of Outdoor Advertising Are There?
Outdoor advertising takes many forms, all of which have the potential to reach hundreds of thousands of people who commute by bus, car, metro, or foot daily. The various types of outdoor advertising are listed below.
Advertising on Billboards
Billboards are essentially large-format posters that are displayed in high-traffic areas. They are mostly seen on the sides of busy highways, at popular tourist attractions, and in city centers. Billboards have a wide appeal, and most people look at them without realizing it. That demonstrates that billboards are becoming increasingly useful for increasing brand awareness.
Type of billboards
Billboards that remain static
These billboards are typically placed along busy roads, aimed at consumers who are driving. This type of advertising is subtle and serves as a warm invitation to customers.
Billboards on the Internet
Within a given timeframe, digital billboards display hundreds of different advertisements. Because of the creative boost provided by digital, you can make a highly effective statement with your advertising. As the popularity of digital billboards grows, brands compete for a spot in high-traffic areas. As a result, digital billboards are among the most in-demand forms of outdoor advertising.
People who live in cities and travel within them frequently use public transportation. People are aware of the content displayed on buses, trains, and taxis during their daily commute. It is also worth noting that most people who take public transportation make several stops on their way home. If your company’s advertisement appears on a bus, chances are that some of the commuters will stop at your store. Advertisements on public transportation are also a great way to attract tourists to your business because these customers are always looking for new stores, restaurants, and hot spots in the area.
Posters, which are smaller than billboards, are frequently seen on lampposts and are visible to pedestrians. These posters can also be found near crosswalks, rest areas (such as parks), on benches, and on occasion in store windows. That makes it difficult to avoid this type of outdoor advertising.
Businesses can have their advertisements printed on benches in public places. People on their lunch breaks and shoppers resting and planning their next move are exposed to these advertisements.
Advertisement in Shopping Centers
There is no better place to advertise your store if you want people to visit it than inside a mall or shopping center. Consumers are already outside and in the right frame of mind to shop. So why not capitalize on the situation? Shopping malls are teeming with advertising opportunities for everything from food to clothing to tech gadgets.
So, if you find yourself plagued with uncertainty, don’t be afraid to consult the experts. Leads Dubai’s advertising team will walk you through the entire process of OOH advertising, from creation to implementation. Contact us today to make all your advertising dreams a reality.