Follow this guide for 5 easy email marketing tips you can use to get better results from each email you send.
Email marketing is one of the best strategies that absolutely any business can use to attract and engage customers.
In fact, email can offer a 36x return on investment (ROI). That means for every $1 you spend on email marketing, your business could get $36 in return. Pretty impressive!
But, in order to make your email marketing efforts pay off, you need to follow the right tactics. Otherwise, your email messages could very likely be ignored or, even worse, sent straight to the spam folder.
So, how do you turn your email marketing into a channel that delivers excellent value to your business? By applying a few simple tricks. And guess what… These tricks are really easy to apply when you use the right email marketing software.
So, to help you start seeing positive results from the emails you send (that actually help you generate more customers), here are five of the easiest, but most important, email marketing tips to keep in mind.
1. Segment Your Email List for Targeted Campaigns
One of the key ingredients to successful email marketing is personalization.
Gone are the days of generic mass email blasts that are quickly disregarded by recipients. To achieve better results, you must segment your email list and tailor your campaigns to specific target audiences.
By dividing your subscribers based on demographics, preferences, or past purchase behavior, you can create highly targeted and relevant content that resonates with your recipients.
For example, if you run an online clothing store, segmenting your list by gender and sending customized emails featuring men’s or women’s fashion will yield better results than sending generic promotions to your entire subscriber base.
Segmented email campaigns deliver a higher open rate, click-through rate, and conversion rate compared to non-segmented campaigns.
How to Do This
To segment your email list, you’ll need to use an email marketing platform that lets you create multiple lists in your lead management database. Then, you should be able to apply automated workflows to help you populate these lists with the right people.
For example, customers who purchase a certain type of product can be sent to a relevant email list after completing their order. You could also add people to lists based on how they interact with your emails. For example, clicking a link in your email could send them to a relevant list.
You can easily set up these automated workflows using Wishpond’s email marketing platform. When doing this, you can also send automated emails to send to relevant lists based on certain actions. This saves you time and effort while taking your email personalization to a whole new level.
Check out our guide to developing a marketing automation strategy for more actionable tips and tricks.
2. Craft Engaging and Compelling Subject Lines
Your email’s subject line is what captures your audience’s attention. A well-crafted subject line can entice recipients to open your email, while a lackluster one can lead to it being ignored or even marked as spam.
To improve your email marketing results, it’s crucial to invest time and effort into creating engaging and compelling subject lines. Otherwise, your emails won’t even be opened in the first place.
Use power words, such as “exclusive,” “limited time offer,” or “free,” to create a sense of urgency and value. Incorporate personalization by including the recipient’s name, making the email feel more personalized and relevant.
Also try to keep your subject lines concise and to the point, avoiding any misleading or clickbait tactics that may harm your credibility.
How to Do This
There’s no perfect formula for creating the ideal email subject line. Although, here are a few tactics to try to use:
- Use actionable words like “Try”, “Do”, “Follow”, “Find out how”, etc
- Incorporate emojis into your subject lines to make your emails stand out and grab attention
- Highlight the value your recipient will get when opening your email
- Consider asking an open-ended question as your subject line
- Write subject lines in a conversational, informal way
Most importantly, always try new subject line formulas and test your different subject lines against each other (more on this later). Doing so will help you find what types of subject lines your audience responds best to.
Here are a few of the best email copywriting tips you can follow to help you create the kind of subject lines your recipients can’t ignore.
3. Optimize Your Email Design for Mobile Devices
Now that you’ve got your subject line down, and got people to open your emails, the next step is making sure your emails look great. Using the right email design process can make an enormous difference in how engaging your emails are.
With the increasing use of smartphones and tablets, it’s essential to ensure that your email campaigns are optimized for mobile devices.
According to research, over half of all emails are now opened on mobile devices, highlighting the importance of responsive design.
When designing your emails, use a mobile-friendly template that adapts to different screen sizes. Keep your content concise and scannable, using bullet points and subheadings to break up the text.
Optimize images for faster loading times and make sure all links and buttons are easy to tap on a touchscreen.
By providing a seamless mobile experience, you’ll increase engagement and improve your email marketing results.
How to Do This
There’s no need to be a pro designer when creating marketing emails. Just use an email marketing platform that offers a range of pre-designed templates you can choose from. For example, Wishpond’s email marketing software includes loads of templates you can use, specifically designed for different types of marketing emails.
Just update the template with your content and business information and voila – your emails will look the part. Needless to say, all email templates come mobile optimized.
4. Personalize Email Content for Individual Subscribers
We mentioned the importance of personalization already, and we’ll mention it again!
Seriously, few email marketing tips are as effective as ensuring you send the right content to the right people at the right time.
Personalization goes beyond segmenting your email list. To truly connect with your subscribers and improve your email marketing results, you should strive to personalize the content of each email for individual recipients. This can be achieved through dynamic content, which allows you to display different content blocks based on the recipient’s preferences or behavior.
For example, if a subscriber recently purchased a specific product, you can send them personalized recommendations or related accessories in your follow-up emails. By leveraging data and automation, you can create a highly personalized experience that makes your subscribers feel valued and understood, ultimately leading to higher engagement and conversions.
How to Do This
Again, you need to use email marketing software that offers the right automation features. This lets you set up workflows that send out specific emails based on certain triggers.
For example, you can use Wishpond to send specific emails to people based on their actions – like filling out a form on a landing page or receiving a certain email. Then you can set conditions of what will happen after this trigger – like being sent a specific email.
The more you personalize your email content, and the more relevant each email is for each subscriber, the more engaged your email list will be.
5. Test and Optimize Your Email Campaigns
There’s only one way to get consistently better email marketing results – testing your emails and improving them with each send.
To continually improve your email marketing results, it’s crucial to test and optimize your campaigns. A/B testing is one of the most valuable email marketing tips that allows you to compare different elements of your emails to determine what works best for your audience. You can test variables such as subject lines, call-to-action buttons, email layouts, or even the timing of your send.
By conducting A/B tests, you can gather data and insights to make informed decisions about your email marketing strategy. Implement changes based on the results of your tests and continue to refine your campaigns over time.
Remember that what works for one audience may not work for another, so ongoing testing and optimization are essential to achieving better results.
How to Do This
Your email marketing platform should offer the ability to create A/B tests for each email you send.
When creating these emails, take note of the specific differences you’re testing between version A and version B. Write down these differences, and record the outcome after sending your email (your email marketing platform will provide the right email marketing metrics to monitor).
Now you’ll see what versions your audience likes best. So, use these versions going forward and you should be able to continually keep your audience happy and engaged.
Improving your email marketing results doesn’t have to be a daunting task. By implementing the five easy ways outlined in this article—segmenting your email list, crafting engaging subject lines, optimizing for mobile devices, personalizing email content, and testing and optimizing your campaigns—you can achieve better engagement, higher conversions, and ultimately, business growth.
Remember to continuously monitor your results, adapt your strategy based on data-driven insights, and always strive to provide value to your subscribers. With these techniques, you’ll be well on your way to mastering the art of email marketing.
Email Marketing FAQs
How often should I send marketing emails?
The frequency of your marketing emails depends on your audience and the nature of your business. However, it’s generally recommended to find a balance between staying top-of-mind and avoiding overwhelming your subscribers. Test different frequencies and monitor engagement metrics to determine the optimal sending frequency for your email campaigns.
Can I include emojis in my subject lines?
Yes, emojis can be a fun and effective way to make your subject lines stand out. However, use them sparingly and ensure they align with your brand and the tone of your email. Emojis should enhance your subject line, not overshadow it or confuse recipients.
How can I improve my email open rates?
To improve email open rates, focus on crafting compelling subject lines, optimizing your sender name and email address, and cleaning your email list regularly to remove inactive subscribers. Additionally, consider using personalization and segmentation techniques to make your emails more relevant and engaging for recipients.
Should I use a single-column or multi-column layout for my emails?
While both single-column and multi-column layouts have their merits, a single-column layout tends to be more mobile-friendly and easier to read on different devices. However, it’s always a good idea to test different layouts to see which one resonates best with your audience and aligns with your brand’s aesthetic.
How can I measure the success of my email marketing campaigns?
To measure the success of your email marketing campaigns, track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Use email analytics tools or the built-in analytics provided by your email marketing service to gather and analyze data. Regularly monitor these metrics to assess your performance and make data-driven decisions.