If you own a business, you probably find effective ways to advertise your brand. But do you know there are brand management tools that help you to organize, communicate and know the growth of brand reputation? These are some of the most efficient and easy-to-use brand management software and tools you can choose from. 

Screendragon

Some of the most well-known brands choose to turn to Screendragon when they need a reliable brand management tool. 

Features such as online editing, customizable permission protocols, advanced login, asset library, artwork automation, content control, and others are what make this brand management tool so great. 

This is an ideal platform for you if you’re trying to help your brand grow. It works side by side with Screendragon’s all-in-one work management solutions and offers amazing features such as resource, project, and financial planning. 

The following are some of the key features of Screendragon:

  • Project management
  • Asset management
  • Change management
  • Artwork management
  • Approval process control

Attest

Attest aims to assist businesses and marketers to help them gain a better understanding of how their brands are functioning. 

With brand tracker survey forms, you can easily track factors that are relevant to your business. 

Attest allows you to connect with over 100 million customers in 49 markets. As a result, you get access to high-quality data in a short amount of time. 

What makes Attest different from other brand management tools is that it gives you valuable insight into how your customers feel about your company. This kind of information is of great importance when it comes to calculating your brand equity. 

Some of the key features of Attest are:

  • Identify emotional shifts in your customers related to your brand
  • Understand where your brand stands in the market
  • Evaluate the level of effectiveness of your brand’s marketing campaigns

Cision

If you want a brand management tool that will cover all your areas of communication requirements and help you better connect and engage with your target audience, then you should look up Cision. 

Cision offers a set of KPIs as well as automatic analytics that will transform your actions and generate media coverage into measurable ROI. Additionally, it will provide you with actionable and valuable insights. 

Cision comes with some of the key features, including:

  • Provides a better understanding of your brand’s current position
  • Monitors your social media activity in real-time
  • Offers access to a database with over 1.4 million connections
  • Reputation management
  • Established media connections

Extensis Portfolio

Every great rebranding agency knows how important it is to establish a solid brand identity. That is why a brand management tool such as Extensis Portfolio is of great importance if you’re trying to establish your brand identity. 

This amazing tool will provide you with a custom picture measurement system and a repository for all other types of assets, which also includes typefaces. 

You will also have access to an organized solution and you will be able to schedule and streamline Digital Asset Management procedures. 

This tool works great both for small and larger businesses. By creating content regularly, you will help your promotional assets grow no matter what the size of your staff is.

Here are some of the most important features of Extensis Portfolio:

  • Lets you add relevant keywords and metadata to the library
  • Allows you to search and arrange your assets easily
  • You can organize and share your files with your remote team quickly
  • Automates time-intensive tasks

Brand24

Brand24 is software that provides you with a real-time review of your brand and offers relevant social information. 

This is one of the best ways to find your online mentions. This dependable platform is great at determining the scope of your brand’s social influence as well as your overall brand efficiency. 

Brand24 will help you increase your sales and improve your customer experience. 

These are the key features of Brand24:

  • PR management
  • Project management
  • Real-time feedback
  • The ability to make follow-ups for negative comments
  • Instant access to your brand’s reputation
  • Accurate data for analysis
  • Assistance in brand recall and recognition

Falcon.io

The next one on the list is an amazing content management system that will help you automate your advertisements and overall digital marketing efforts. 

Falcon.io is a platform where social media marketers can create organic and paid content and upload them to all of their social networking websites from just one location. 

Large e-commerce businesses can especially benefit from this platform since it allows easy access to all of your social media platforms from one spot. 

You also have easy and quick access to a shared content schedule. Located in your dashboard, this feature will make your workflow so much smoother and simpler. It will allow your team to communicate with each other easily and share relevant data.

Some of the key features that Falcon.io is known for:

  • Project Management
  • Change Management
  • Asset Management
  • Approval Process Control

Bynder

With Bynder DAM you will have absolute control over all of your online media files. This method will allow you to have a simple but comprehensive solution for organizing, developing, creating, and disseminating your brand’s standards. 

This platform will help your teams cooperate with one another. Additionally, it will make sure that all of the materials your teams copy are up to the brand rules. 

The main goal of Bynder is to help bring everyone in the company onto the same page. As such, this platform is great for larger enterprises that operate with multiple teams where everyone needs to have easy and instant access to the relevant content.

This platform comes with features such as:

  • Change Management
  • Asset Management
  • Artwork Management
  • Project Management
  • Approval Process Control

Brandfolder

This cloud-based, user-friendly digital asset management software is perfect for any kind of business. 

It is easy to navigate and it allows you to present, distribute, and save the most vital files and information to your brand. It will equip your business with the most crucial tool to help you keep your business consistent, organized and at the top of efficiency. 

It’s perfect for helping businesses establish their brand name and present their compelling brand stories. Media is available in a wide range of different shapes and sizes as well as formats. 

Brandfolder fully supports all of the formats available, and that includes videos, audio, photos, and documents in different forms.

Key features of this software are:

  • Fulfilment Distribution
  • Project Management
  • Change Management
  • Asset Management
  • Artwork Management
  • Approval Process Control

Widen Collective

Offering forward-thinking Digital asset management, Widen Collective is a great tool for brand management that helps numerous brand designers, technologists, and marketers reach flawless features. 

This cloud-based program is often used by medium-sized and large organizations. It is a multi-tasking software that offers huge support rooted in years, even decades of brand-building expertise.

It offers some of the most crucial features like:

  • Approval Process Control
  • Artwork Management
  • Asset Management
  • Change Management
  • Fulfilment Distribution
  • Project Management

Third Light

Another highly efficient yet simple and easy-to-use software you should check out is Third Light. It is designed to handle some of the most complex and biggest files with such ease that you won’t even notice how challenging these files are. 

Companies that prioritize service and quality will simply love this software.

Being one of the greatest platforms on the market right now, Third Light is also capable of handling digital media management. 

As such, this platform knows how to preserve and centralize complex digital files for your brand in a single system. This helps keep things organized and easily managed from one spot.

Third Light comes with features such as:

  • Management of assets
  • Process Control
  • Editing and sharing files online
  • Trace copyright
  • Online chat
  • Convert format

Reputology

The name of this app gives a pretty good idea of what it stands for and what it brings to the table. 

The main goal of this app is to help your brand build a positive and solid reputation on the Internet. Every aspect and element of this app is there to help you track your progress and use that data to improve your brand efficiency. 

As you may already be aware, the brand’s customer experience goes beyond just the limits of your store, cafe, and even your website. 

The way your target audience interacts with your social media accounts and reacts to your content is far more important. That is why a market-leading review management solution is such an important asset for successful brand management. 

Knowing this, the creators of Reputology made sure to include real-time reviews that you can access at any time across different platforms, all from just this one Reputology app. You will no longer need to remember passwords and connect to multiple company accounts to get your brand reviews.

The key features of the Reputology app are:

  • Review monitoring and management
  • Providing actionable insights
  • Analyze customers’ sentiments

Conclusion

To sum up, brand management software and tools will help you grow your business in many different ways. They will help you keep your files organized and distributed. You and your teams will have easier access to communication. 

Most importantly, these tools will help you improve your brand management and gain a solid brand name and reputation on the Internet. 

The above-listed are just some of the most user-friendly and efficient brand management tools you can look into to help your business track and improve its progress.