By now we all know that TikTok has the ability to create viral trends.
Its algorithm can turn a niche video into a global sensation literally overnight – we see it every day.
It’s not just a flash-in-the-pan app: there are 1 billion people consuming endless content.
And behind that content are influencers leading the charge; from the mega to the micro – even the nano.
The power that influencers wield is no joke.
They can sway audiences to try your products, advocate for your brand, offer feedback, share recommendations, and even create their own educational brand content (UGC).
And now, at BuzzSumo, we’re giving you the ability to find the right TikTok influencers to drive your brand forward.
Here’s everything you need to know…