Most “Types” of Content Marketing Are Nonsense. Here Are 5 That Actually Make Sense

Here are some popular “types” of content marketing: Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much any list of content marketing types that pops up on Google. But the truth is that none of these are types of content marketing. They’re typesContinue reading “Most “Types” of Content Marketing Are Nonsense. Here Are 5 That Actually Make Sense”

Does SEO Make Sense for Your Business? Try Our SEO ROI Calculator!

Latest posts by Daniel P. Borbolla (see all) According to Investopedia, your return on investment (ROI) is a performance measure that lets you measure the efficiency from one investment compared to other investments. The simplest way to calculate ROI is by subtracting the current value of your investment (CVI) by the cost of the investmentContinue reading “Does SEO Make Sense for Your Business? Try Our SEO ROI Calculator!”

Were you affected by a Google Update or Covid-19? Tips for making sense of your data

Once again, Google has announced that another core update is underway. We had hoped that Google would hold off on releasing a significant update in the midst of the turmoil that is affecting the world right now with so many people affected by COVID-19. However, we understand that if Google has changes they can makeContinue reading “Were you affected by a Google Update or Covid-19? Tips for making sense of your data”