Creating your content plan: A step-by-step walkthrough

In 2021, 82% of businesses used content marketing — and it’s easy to see why. Good content marketing draws in more of your ideal customers, helps them solve their problems, entices them to purchase, and even keeps them engaged after the sale. The problem, however, is keeping up with producing quality content. It’s easy toContinue reading “Creating your content plan: A step-by-step walkthrough”

10 Common Myths About Content Marketing

Content marketing is having its moment; however, it is still undervalued and misunderstood to a large extent. Blogging became mainstream almost a decade ago. Since then, for most businesses, content marketing starts and ends with having a company blog where they talk about themselves and their products. Is this what content marketing is? Partly, yes,Continue reading “10 Common Myths About Content Marketing”

7 Ways To Boost Search Engine Marketing for Video Content

One billion hours. That is the total length of all the videos seen by YouTube users worldwide each day. Already, the amount of video content on the internet outnumbers written information and photos. And according to approximate forecasts, by 2022, videos will account for 80 percent of all content posted on the web. What doesContinue reading “7 Ways To Boost Search Engine Marketing for Video Content”

Google Analytics Metrics for Content Marketing

January 13, 2021   |   Posted by Darrell Mordecai Important question. How many businesses have blogs and produce content? Now, this follow-up question might be a little disturbing… How many businesses actually track their content marketing success? There is no question that effective tracking is crucial. I mean, would you run paid ads withoutContinue reading “Google Analytics Metrics for Content Marketing”

The Ultimate Guide to Content Creation in 2022

Businesses can no longer afford to dial it in with their online presence. 68% of potential shoppers use a search engine — usually Google — before buying a product. And in 2021, 42.7% of adult internet users (between 16 and 64) actively used ad-blockers to avoid seeing digital ads. That means if you’re not effectivelyContinue reading “The Ultimate Guide to Content Creation in 2022”

A Guide to Content Distribution Strategies « SEOPressor – WordPress SEO Plugin

It doesn’t matter how valuable or engaging your content is, it’s not worth much if no one reads it (or if the wrong people read it). This brings us to a significant problem that content managers face today. Tons of new content appears online each day. WordPress alone hosts 70 million new posts every month.Continue reading “A Guide to Content Distribution Strategies « SEOPressor – WordPress SEO Plugin”

Most “Types” of Content Marketing Are Nonsense. Here Are 5 That Actually Make Sense

Here are some popular “types” of content marketing: Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much any list of content marketing types that pops up on Google. But the truth is that none of these are types of content marketing. They’re typesContinue reading “Most “Types” of Content Marketing Are Nonsense. Here Are 5 That Actually Make Sense”

How to Create the Perfect Content Calendar [Free Template]

How do companies like HubSpot and Salesforce consistently publish so much high-quality content? Yes, they have lots of talented people involved. But, content creation at scale requires more than talent. It requires spectacular organization in the form of a content calendar. Content calendars (sometimes called editorial calendars) help marketers organize everything about the creative publishingContinue reading “How to Create the Perfect Content Calendar [Free Template]”

SEO Writing Tips for Content Marketing « SEOPressor – WordPress SEO Plugin

You have no doubt heard about search engine optimization as a content creator, website owner, or content manager. SEO, as it is abbreviated, encompasses all the tactics employed to guarantee a website is at the highest rank on search engines. This means the articles on a site will appear on the front pages of searchContinue reading “SEO Writing Tips for Content Marketing « SEOPressor – WordPress SEO Plugin”

66 Content Marketing Statistics for 2022

According to a recent study, only 10% of marketers don’t use content marketing (spoiler alert). So for the remaining majority of marketers, and perhaps the unconvinced minority, we’ve curated, vetted, and categorized a list of up-to-date statistics that will help you make the best of 2022. In this article, we’ll highlight the following:  Top content marketingContinue reading “66 Content Marketing Statistics for 2022”