Why Is SEO Important for Insurance Companies?

You might have heard of SEO many times if you have ever encountered or discussed digital marketing. Yet, it is one of the most crucial marketing strategies for marketing your insurance company.


For those who come across the term for the first time, SEO stands for Search Engine Optimization. If you want to know more about it in detail and are interested to know how SEO can be an essential part of your marketing strategy, continue reading.

What is SEO?

As mentioned above, SEO stands for Search Engine Optimization. So, in the shortest term, SEO is optimizing your website to appear on the search engines. 


Whenever someone hits a query on Google or other search engines, a ranking page appears with the top 10 results. First, however, your website has to be optimized or conform to the search engine’s rules to be eligible for ranking on the first page. The entire process of optimizing is known as Search Engine Optimization.


Now that you know what SEO is, let’s learn why SEO for Insurance Companies is Important.

Importance of SEO for Insurance Agencies

1. Build Trust with Your Customers

Trust is the foundation of marketing nowadays, and SEO enables insurance companies to build it among the masses. But how can you do it?


You will need content to solve your prospects’ problems to gain their trust. However, you cannot win alone with content if your prospects cannot find your page on the first page of search engine results; that’s where SEO comes into play.


Moreover, if you provide the solutions consistently customers are looking for, your insurance company will be portrayed as a trusted source your prospects can depend on. However, if you do not meet the user standards, your SEO campaign will suffer. 


Even if you are an insurance broker, SEO for insurance brokers can also be beneficial.

2. Improves Business Visibility: SEO for Insurance Companies

Talking about the most popular search engine, Google, its first page accounts for 71% of search traffic clicks compared to other pages (data provided by Moz). Notably, Google acquires a considerable portion of the overall search market and is likely to boost business visibility more than any other search engine.


Now you can imagine if your insurance company successfully ranked on the first page of Google, the traffic and the website clicks will be appreciable. Moreover, if your content builds trust, as discussed above, the traffic may offer more significant clicks, resulting in more prospects with buying intent, i.e., leads, conversions, and ultimately sales. With the help of SEO experts, you can achieve higher rankings and rack your company’s sales and visibility altogether.

3. Allows a Comprehensive Market Search

When you optimize your site for SEO in practice to appear in your business-related query rankings, you also notice other companies ranking for those keywords. 


Besides, you also come across problems or challenges your prospects face that you might not know about. SEO optimization allows you to see the market trends and help you gain a competitive advantage in the industry. However, your company might fail to go beyond ancient techniques in dealing with clients and providing services to them if you had never researched the market.

4. Keeps You Ahead of Your Competition

The market is full of competition, and without stepping into the online market, you might not be able to determine who is your most formidable competitor and why they are ahead of you. SEO opens the door for your insurance company to explore the digital world and identify your peers or competitors.


In addition, SEO allows you to research your competitors and helps you understand their business/marketing strategies, audience, strengths, and weaknesses. All of it can be so easy with the help of SEO, which used to be hard or never possible to do.

5. Improves Local Searches and Sales: SEO for Insurance Brokers

Local searches have changed the scope of SEO entirely. And being an insurance company, if you want to attract clients living in your area, city, or state, Local SEO makes it pretty easy.


As per a survey, 57% of consumers prefer to shop local. No wonder there is an untapped market for insurance agencies that can be attracted, converted, and transacted well.


It requires SEO experts to optimize your website to appear in local searches enabling your business to expand in your area. If you manage to retain the local customers, you will likely book more profit from your insurance services. Similarly, SEO for Insurance Agents can become profitable.

6. SEO is Cost-Effective

You might argue that SEO costs money. However, it is relatively less expensive than other marketing strategies out there. Besides, the ROI of SEO outweighs the cost, making it more cost-effective. As a result, many businesses, including many insurance companies, have generated satisfactory revenue from SEO.


Many businesses see SEO as an investment instead of a cost, as they can generate much more revenue after adopting it. In addition, the SEO efforts are likely to offer results in the years to come. And the more investment you put in, the better it will get.

7. It Pays in the Long Term

SEO might take time to show its results, but satisfactory results can be seen after three to six months. However, the actions will have an effect that will last more than a year. That’s what makes SEO fascinating more than any other marketing method.


However, it is necessary to evolve with time and follow trends to be in demand. But even a website with a decent user experience, excellent and helpful content, adequate loading time, and following other SEO recommendations will likely reap results in the long term. Although, the longer the committed time and budget to SEO, the greater the results on investment.

8. SEO is not Going Anywhere

Many businesses may develop insecurity, wondering what would happen to their business if SEO would not be there. The truth is SEO is not going anywhere. Today’s customer is the most intelligent ever. They research before buying, they look for solutions to their problems, and they will keep doing it.


And until you have the services or solutions to their problems, your business will thrive and ride on the wave of SEO. In fact, the role of SEO is likely to move upward in the coming years as customers have started to open up to different entry points such as voice, apps, wearables, and IoT (Internet of Things). If you need assistance, you can hire Insurance SEO services.

9. Boosts Credibility of Your Business

Your business is typically considered highly credible when your site or business appears on the top of the search results, or at least the first five of the search results. It is because your prospects use Google or other search engines multiple times a day for several reasons and know that businesses that appear on the top can be trusted. 


Notably, since Google prioritizes the content and UX of the website, the chances of conversions grow eventually. Thus, SEO for insurance companies is necessary.

10. Maximize Your PPC Investment

Indeed, SEO may take time to bring your business on top of the search results. However, many companies choose to work with PPC (ads) until organic ranking shows up.


Although, it has been noticed that companies run PPC campaigns even after ranking on top of the first page of search results. Having both results appear on top improves the chances of prospects clicking on either of the links, i.e., profit from both ends.


Besides, it makes the business appear credible, authoritative, and trustworthy and shows that you are not merely running ads to be on top.

11. Improves Website Usability

SEO is also about making your site search engine friendly. However, the practice also improves the customer experience. If you put the work into developing your site fast to load, be more responsive, and enhance every page as per UX. 


To improve your website usability, you can look beyond improving your site loading time and making it mobile-friendly. You can also make your site easy to navigate for the users by making the options easy to see and highlighting the CTAs like ‘book a call.’

12. Provides Deeper Analytics

SEO, being one of the prime marketing strategies, allows you to track your website’s rankings, conversions, and traffic. Besides, it provides you with comprehensive and deeper analytics to understand the nature of your audience, how they behave, where they are in a buyer’s journey, etc.


For instance, you can check what pages are getting the most visits and what keywords the audience is using to understand what the audience wants more information about. Once you know these insights, you can consciously develop an SEO strategy that allows for more traffic, conversions, and sales.


There are many more benefits that one can imagine once you start to appear on the first page of search engines. So, if you are struggling to expand your insurance company, SEO is a marketing strategy you desperately need. In fact, SEO for insurance brokers must not be overlooked either.

If you need any help setting up your website, or optimizing your site for SEO, consider the insurance SEO services experts — Zytal Info LLC. Contact us!