Although marketing is generally considered something creative, which it is, many people don’t realize how complex and complicated it can get. Regardless of how excellent your marketing campaign is, in the end, the only thing that matters is the results. We mean that it attracts the audience you have targeted from the start.

Even if you manage to get them to your website or blog, only 2 to 4% of visitors buy something. Some visitors aren’t interested in making a purchase, but they find your content useful. Others give up at some point during the checkout.

After reading this article, you will learn all the essentials of running remarketing campaigns and boosting your profit. You can still reach those interested in buying your product with an offer they won’t be able to say no to.

How to Collect Data and Identify Audience

Collecting data and identifying your remarketing audience can be divided into four basic elements:

Know Your Visitors

Understanding your audience, knowing what drives them to make a purchase, and knowing their pain points is crucial if you are serious about reaching them again. You will need to rely on your CRM software and analytics data to better understand their needs and problems.

Don’t Look Back

When it comes to remarketing, there is no point in focusing on why your visitors have abandoned the purchase process or failed to fill out a form. Instead, you should direct your efforts towards leading your visitors down the sales funnel.

Develop Your Remarketing Audience

Establishing which actions lead to conversion, knowing the average value of purchases, how much each buyer spends on average, and how often they make purchases. Analyze your customers’ traits and preferences, and look for similar ones in your remarketing audience.

Start Your Remarketing Campaign

Once you have all this information in one place, you can calibrate your remarketing campaign to target the right audience because you already know everything about them. You will know which channels they use, which means you will be able to target them there using the right ads, which will increase their chances of converting.

How to Use Remarketing Offers and Deals

There are plenty of ways for attracting those visitors who bounced. For instance:

Offer a Discount

A user left your website during checkout. You can get them back into your sales funnel by giving them a special offer. You can extend your offer to those who have visited your website or checked out your products page.

Create Urgency with Limited Time Only Deals

These work like a charm because they introduce an element of urgency and fear of missing out on a great offer, and then regretting it later. Ads with ticking clocks are especially effective in that aspect.

Show Ads Featuring Complementary Products

You have managed to convert visitors into customers doesn’t mean you are no longer a remarketing target. If they have bought a new camera through your website, they aren’t likely to look for another one, but they will need lenses, lens caps, battery grips, etc. So, make sure your ads feature those. If they have a pleasant experience during their first purchase with you, they will be sure to repeat it.

How to Measure the Performance of Your Campaign

Cost per Lead/Lead Conversions

This is the number of leads resulting from your remarketing ads. The visitors may have converted by completing a form on your website or directly clicking on your ad.

View Through Conversions

Many visitors will see your ad and not click on it,  but which will return later and convert, using your landing page, for example. They make up your view-through conversions, which count toward your conversion total, but don’t show up in your CPL data.

Nurture Touches

These are engagements from your visitors with your ads, but only those inside the mid or late-stage offers. They are crucial because they can help you generate better leads and target people who are more likely to make a purchase.

Website Visits

One great thing about remarketing campaigns is that they drive more traffic to your website. Site visits are calculated through the number of visitors to your website as a result of your remarketing ad campaigns (both clickthroughs and view-throughs) or an increase in traffic after your campaign has been executed.

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We have a disciplined work team at Baytech Columbus Digital Marketing Company. Our agency delivers positive results for Businesses, SMEs, and Companies. We provide simple and effective marketing solutions to make your company more visible.

We create the marketing strategy and the online marketing plan based on inbound marketing,  which consists of applying SEO techniques, blogs, content marketing, social media marketing, and e-mail marketing.  

Success depends on four fundamental factors: the definition of an adequate strategy, the creation of a plan to achieve the stated objectives, the implementation tasks, analysis, and control.


As you can see, putting together a remarketing campaign can help you reach out to those visitors who have left your website at some point during the sales process, and convert them into customers, get better lead quality, boost traffic, and get more data, all of which can help you increase your profit. Good luck!