r/agency - Meta Working on Twitter Rival, TikTok’s Search Ads Expanding & ChatGPT 4 (New Updates In Marketing)

Name: PPCRAO
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Top 5 Updates of the Week:

Meta is working on a decentralised social media app like Twitter.
Tiktok launched a free resource called “Keyword Insights library” filled with insights about different keywords regarding CPM, trends & more.
Googles February 2023 Product Reviews Update Finished rolling out.
Microsoft to launch ChatGPT 4 next week with AI videos.
Tiktok expands “Tiktok search Ads” to more advertisers, target users based on keywords & searches.

Google:

Google Ads simplifies audience creation with new GA4 Audience builder.
Google announced new updates to featured snippets with “new headings” for Also Asked Tab in search.
Google roles out new updated desktop search design with new site names & more.
Google Trends have a new look for 2023.
Google Ads launches Performance max for Travel Goals.
Google expands local service Ads to more than 70 new businesses.

Tiktok:

Tiktok launched “Series” a new feature that allows creators to charge for premium content.
Tiktok is blocking links to App store from creator bios, limited business still have this access.
Tiktok partnered with Dentsu on a new campaign performance tracking solution.
Tiktok wins US trademark trial over stitch video feature.
Belgium bans Tiktok from governmental devices.
Tiktok provides new in-app prompt update on how it is protecting users.

Instagram:

Instagram’s new “About this account” UI with Paid subscription mentioned is here with details about blue tick.
Instagram was back online after Brief global outages this week.

Meta :

Meta is cutting off reels bonuses program for Instagram & Facebook reels.
Meta is planning to lay off thousands of employees as soon as possible.
Facebook made new mentions in a blogpost about Messenger coming back to Facebook app.
Facebook is testing removal of Topics in its groups feature.
Important: WhatsApp users in EU can disagree to terms & services as Meta agrees to EU to comply with consumer protection rights.
WhatsApp can get banned in UK over the issues regarding end-to-end encryption.

Twitter:

EU suggests Elon musk to hire more employees to moderate twitter.
Twitter to charge $42k per month for API access for enterprises.
Twitter’s privacy preserving Tor service is unavailable now.
Elon musk says Q2 2023 will be profitable for Twitter after major changes.
Twitter aims to add chat encryption, New DM features & emoji reactions by end of this month.
Outages: Twitter was down multiple times this week, with desktop outages, Image loading errors & more.

YouTube:

Youtube Updated their policies regarding Profanity after creator backlash, videos are eligible for monetisation.
Youtube will stop showing overlay Ads on desktop starting next month.

Snapchat:

Reddit:

Reddit is shutting down Reddit talks from March 21.
Reddit launches separate feeds for readable & video content, many are calling it Tiktok clone.

Pinterest:

Child sensitive content is escaping Pinterest algorithm, but platform shared update regarding new content reporting tools launching next week.
Pinterest shared new key insights on International Women’s day.

Microsoft:

Marketing:

Discord’s new AI features are getting user backlash.
Spotify goes all in on creator economy with new video podcast deals with Viral creators.
Twitch creators are angry as all the exclusive deals will go down, all creators will have a 50/50 revenue cut.
Disney sells out Ad inventory for Oscars.
Spotify revamps its app with new Tiktok style discovery feed & smart shuffle for playlist.
DuckDuckGo is supposedly working on Generative AI features.
Audi, Mars Nespresso to start using Attention marketplace “Adelaide” focused on attention metrics.
Etsy deals seller payments due to silicon valley collapse.
Telegram announces new power-saving mode.