Top 5 Updates of the Week:

  • Meta is working on a decentralised social media app like Twitter.

  • Tiktok launched a free resource called “Keyword Insights library” filled with insights about different keywords regarding CPM, trends & more.

  • Googles February 2023 Product Reviews Update Finished rolling out.

  • Microsoft to launch ChatGPT 4 next week with AI videos.

  • Tiktok expands “Tiktok search Ads” to more advertisers, target users based on keywords & searches.


  • Google Ads simplifies audience creation with new GA4 Audience builder.

  • Google announced new updates to featured snippets with “new headings” for Also Asked Tab in search.

  • Google roles out new updated desktop search design with new site names & more.

  • Google Trends have a new look for 2023.

  • Google Ads launches Performance max for Travel Goals.

  • Google expands local service Ads to more than 70 new businesses.


  • Tiktok launched “Series” a new feature that allows creators to charge for premium content.

  • Tiktok is blocking links to App store from creator bios, limited business still have this access.

  • Tiktok partnered with Dentsu on a new campaign performance tracking solution.

  • Tiktok wins US trademark trial over stitch video feature.

  • Belgium bans Tiktok from governmental devices.

  • Tiktok provides new in-app prompt update on how it is protecting users.


  • Instagram’s new “About this account” UI with Paid subscription mentioned is here with details about blue tick.

  • Instagram was back online after Brief global outages this week.

Meta :

  • Meta is cutting off reels bonuses program for Instagram & Facebook reels.

  • Meta is planning to lay off thousands of employees as soon as possible.

  • Facebook made new mentions in a blogpost about Messenger coming back to Facebook app.

  • Facebook is testing removal of Topics in its groups feature.

  • Important: WhatsApp users in EU can disagree to terms & services as Meta agrees to EU to comply with consumer protection rights.

  • WhatsApp can get banned in UK over the issues regarding end-to-end encryption.


  • EU suggests Elon musk to hire more employees to moderate twitter.

  • Twitter to charge $42k per month for API access for enterprises.

  • Twitter’s privacy preserving Tor service is unavailable now.

  • Elon musk says Q2 2023 will be profitable for Twitter after major changes.

  • Twitter aims to add chat encryption, New DM features & emoji reactions by end of this month.

  • Outages: Twitter was down multiple times this week, with desktop outages, Image loading errors & more.


  • Youtube Updated their policies regarding Profanity after creator backlash, videos are eligible for monetisation.

  • Youtube will stop showing overlay Ads on desktop starting next month.



  • Reddit is shutting down Reddit talks from March 21.

  • Reddit launches separate feeds for readable & video content, many are calling it Tiktok clone.


  • Child sensitive content is escaping Pinterest algorithm, but platform shared update regarding new content reporting tools launching next week.

  • Pinterest shared new key insights on International Women’s day.


  • Microsoft Bing AI working on save chats & more features.

  • Global head of Microsoft advertising steps down.

  • Microsoft layed off another set of 10,000 employees working in US.

  • Code-free custom conversions, and 5 other new Microsoft Ad updates.


  • Discord’s new AI features are getting user backlash.

  • Spotify goes all in on creator economy with new video podcast deals with Viral creators.

  • Twitch creators are angry as all the exclusive deals will go down, all creators will have a 50/50 revenue cut.

  • Disney sells out Ad inventory for Oscars.

  • Spotify revamps its app with new Tiktok style discovery feed & smart shuffle for playlist.

  • DuckDuckGo is supposedly working on Generative AI features.

  • Audi, Mars Nespresso to start using Attention marketplace “Adelaide” focused on attention metrics.

  • Etsy deals seller payments due to silicon valley collapse.

  • Telegram announces new power-saving mode.

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