There was a time when creating content would put a manufacturer ahead of the competition. But marketing has changed greatly. In the same vein, it’s no longer enough to publish content and expect customers to come running to your contact page.

If you’re going to produce content – which you should – pair it with a manufacturing brand marketing strategy. This might include search engine optimization (SEO), landing pages, social media ads, banner ads and more. When you put in the time to create blog articles, white papers and the like, you owe it to yourself to give them top exposure.