r/agency – Here’s What Happened Last Week On Social Media (Marketer’s Edition)

Top 5 Updates of the Week:

• Elon Musk wants you to pay $8/month to keep Blue verification badges.

• Instagram Adds Gift sharing to Instagram reels, another rip off of TikTok.

• Youtube unveils online marketplace for Streaming services as a new service.

• WhatsApp launches communities, big Chat groups with up to 1,024 members allowed.

• Twitter about to turn into only fans as Elon is planning to launch paywalled content and is wiling to launch a lot of monetisation features.

Google:

• Google is getting rid of similar audience segments.

• Google introduces a new search label for Coupons & Promos.

• Google introduces Ads Data hub for Marketers & Advertisers.

• Google Business Profile Photo Insights are ending.

• Google rolls out two news to analyse Data in the Ads Data Hub.

• Google to end long-time messaging App “Hangouts”.

Tiktok:

• Tiktok updated privacy policy in EU which states Chinese companies can access user data.

• Tiktok featured officially confirmed now: The platform will inform creators about the posts you save.

• TikTok’s parent company Bytedance hints at launch of new Tiktok Music platform.

• Tiktok launches new in-app effects and events for the Native American Heritage Month.

Instagram:

• Instagram launches Access to selling NFTs directly in platform for selected creators.

• Instagram fixed the big causing people to lose followers, the trend was called Bots removal by IG gurus but in actual was a bug.

Meta :

• Meta opens Facebook’s Professional mode to all creators globally.

• Meta to ditch human-curated Facebook News stories globally.

• Meta achieves MRC accreditation for Brand Safety & Quality in Ad placement.

• Meta launched Business Messaging Accelerator Program.

Twitter:

• Elon musk to cut around 50% of Twitter’s workforce, major tweets against employees by The New CEO.

• Twitter to shut down its slightly successful Newsletter platform “Revue”.

• Twitter pauses Crypto wallet development.

• Musk blames “Activist Groups” for the new advertising downfall.

• Twitter is up to a lot of changes, these were the some I thought needed to be shared with you.

YouTube:

• Youtube is expanding YouTube search insights to more languages and also introduced a new Channel page layout.

• YouTube to allow creators to go-live together as a co-streaming feature available on Mobile Apps for now, no desktop version is planned.

Snapchat:

• Snapchat partnered with Amazon to launch new AR filters & lenses for product try-ons.

• Snap partners with fitness app strava to allow users to share Fitness snaps.

• BigCommerce teams up with Snapchat to help US merchants to integrate their shops within the app.

LinkedIn:

Marketing:

• Apple is offering new Ad placements on Today Tab and Product pages.

• Microsoft credit Card Ads are now available globally + 11 new product updates from Microsoft.

• Patreon now allows you to host your premium video content directly within the platform.

• This week Netflix’s Ad supported tier was launched and didn’t made a hype.

• Twitch’s guest star feature is now available around the globe.

• Substack launched discussion feature to encourage in-platform engagement.

• Signal to roll out Snapchat like stories feature.

• Microsoft Ads Performance Tool upgraded with new campaign settings ans much more.

• Apple is working on building an Ad network around its sport deal with Major League soccer.

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