Marketing Podcast with Angelo Ponzi

Angelo Ponzi, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.

Key Takeaway:

Fractional CMOs besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. Angelo highlights the importance of balancing new business endeavors with client service within the dynamic of operating one’s own agency. Staying actively engaged in networking and marketing efforts is essential to remain present in the Fractional CMO arena to seize potential opportunities.

Questions I ask Angelo Ponzi:

  • [01:12] How do you define the term Fractional CMO?
  • [02:02] What kind of business and what kind of challenges are they facing that you think makes an ideal fit for a fractional strategic marketing hire?
  • [03:34] If somebody hires a CMO, do they feel like they’re also hiring an implement mentor or are they strictly separate functions?
  • [04:57] Is there ever some kind of turf wars, even though you’re brought in to help them orchestrate better?
  • [06:25] Besides the cost component, what are some other things that you might suggest that the Fractional CMO model is a good idea for businesses?
  • [09:52] Are you finding there’s much more recognition of the concept and the term particularly to midsize business owners?
  • [11:04] What are some of the hard lessons you’ve learned being a Fractional CMO?
  • [13:05] How do you scale this model?
  • [18:03] Do you find that you end up focusing on the same thing pretty frequently?

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