Zion & Zion lives by the mantra “Where Strategy Meets Creativity,” but in the fast-paced agency world, creativity only matters if you can measure the results. As a full-service agency deeply invested in client ROI, their biggest daily challenge is to be the industry trendsetter and clearly quantify the success of their innovative PR strategies.
The Challenge: Quantifying Creative PR for Client Value
To prove their worth, Zion & Zion needed a reliable, comprehensive platform to track the media placements their innovative campaigns generated. They needed to move beyond simply securing coverage to providing hard numbers and reports that demonstrate the value of their labor (KPIs).
The agency became a Critical Mention customer in 2020. The platform immediately provided the necessary solution: the most comprehensive broadcast and online coverage to monitor, capture, and track every placement.
Critical Mention is now an essential daily tool:
- Daily News Reports: Zion & Zion uses it every morning to pull news coverage for a key client.
- Proof of Performance: They instantly download TV and radio segments secured for campaigns.
- KPI Validation: They generate reports that provide the measurement numbers and value clients demand.
Zion & Zion demonstrates that innovative strategy is amplified by precise measurement. Critical Mention provides the coverage and reporting rigor needed for creative agencies to successfully validate their work and secure continued client growth.
Read the full case study to see how Zion & Zion elevates creative PR with quantifiable measurement.