What Is SEO
To better understand, take the example of Ruchi. Ruchi is a chef who runs her restaurant. To expand her business, she decided to create an online presence. Ruchi began searching for a solution on the Internet. That’s when she came across SEO, or search engine optimization, a term she’s never heard before. So let’s take a journey together and help her learn about SEO.
Search engine optimization is a method that could improve the quality and quantity of the audience coming to Ruchi’s website from search engines. It could increase brand awareness, attract local customers, and build credibility and trust. And all of this is possible without having to spend a single penny to bring visitors to her website.
Types of SEO
Ruchi would have to take advantage of the two types of SEO, on-page and off-page SEO. Ruchi first decides to tackle on-page SEO and get that sorted.
On-Page SEO
On-page SEO involved Ruchi optimizing her website both in terms of content and technical aspects, including the HTML, source code, schema, meta tags, and more. She started by using tools like Google Adwords, Ahref, and Semrush to identify popular search terms associated with the recipes she planned to publish on her blog. She began to look for search terms related to the broader area of cooking, and related topics.
Once she found these search terms, she began to incorporate them into her recipes. She started by providing an introduction to the recipe. With this, she could provide an engaging beginning to her story, like how the dish reminded her of her childhood and enabled her to naturally include the search terms in the blog.
She also included these keywords in the actual recipe as well. Additionally, she added pictures, videos, time-lapses, and more to increase credibility and engagement for her content and subsequently persuade search engines to show her content to more people. After this, she moved to the website meta content that search engines display when her blog appears in search results, she optimized the meta tags, alt tags, header tags, and more. This completed the on-page aspect of SEO.
