March 11, 2022·9 min read

Discover why video selling is the most powerful tool in your arsenal, what types of sales videos to make, when to use them, how to get your team on board, and more.

It’s easy to understand why people are more honest, agreeable, and willing to do deals face-to-face, because looking someone in the eye gives you a natural level of trust. But in today’s virtual selling and remote work world, the ability to meet a prospect in person is limited. The fix? Video for sales.

Video is no longer used just for product demos. With the help of online video platforms, video can be at every stage of the sales cycle from outreach through to closed-won and handed off. We’re talking about one-way video, known as asynchronous video, which brings back that high-fidelity face-to-face connection and all the mutual accountability that comes with in-person meetings.

Asynchronous video is nothing short of a sales secret weapon and this article will explain how to use it to crush your quota.

  1. Contents
  2. 1. The Benefits of Video for Sales
  3. 2. Where to Use Video Throughout Your Sales Cycle
  4. 2.1 Grab Attention
  5. 2.2 Breathe Life into Your Value Prop
  6. 2.3 Move Deals Towards Close
  7. 3. The 4 Types of Video for Sales
  8. 3.1 Webcam Video (a.k.a. Selfie Video)
  9. 3.2 Screen Share Video
  10. 3.3 Video Playlist
  11. 4. Video Selling Best Practices
  12. 5. Why Sales Teams Need a Video for Sales Strategy
  13. 6. Selling Your Team on Video
  14. 7. Get Up and Running with Video for Sales
  15. 8. The Key to Getting Started is Starting
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