Digital marketing company Ireland : Treacy’s Carpets and Furniture (TCAF) has been a household name in Ireland for decades, known for quality, value, and reliability in home interiors. Walk into any of their stores and you’ll find a mix of variety and trusted service that keeps customers coming back. But while their physical stores thrived, their digital presence told a different story. Their website wasn’t keeping up with modern expectations. In the digital-first world, that gap mattered.
That’s where we at Brand You Creative Agency, a digital marketing company in Ireland stepped in. Our role was to reimagine TCAF’s online presence through a full website rebrand, making their e-commerce platform as strong, welcoming, and customer-friendly as their in-store experience.
The project wasn’t just about design. It was about strategy, usability, and creating an online shopping experience that turned visitors into buyers and browsers into loyal fans.
Episode 1 – Prep and Plan
Every transformation starts with a deep dive. Before any sketches or code, we sat down with TCAF to understand who they were, where they had been, and where they wanted to go.
- Discovery: We reviewed their old website, their brand materials, and customer feedback. While the store experience was strong, the website didn’t reflect the same energy. Customers found navigation confusing, product categories unclear, and content thin.
- Insights: Our market research and competitor analysis showed us what TCAF needed to stand out: simpler product structures, better keyword alignment, and content that spoke directly to customers’ needs. SEO mapping became a crucial part of this early phase.
- Creativity: Here, the foundations of the brand strategy took shape. We defined a tone of voice for web content, set the direction for messaging, and structured content in a way that would engage rather than overwhelm.
- Collaboration: This wasn’t a one-way process. Together with TCAF’s leadership, we scoped the eCommerce framework, discussed benchmarks, and mapped out timelines. Their input made sure the strategy aligned with customer behaviours they knew well.
- Delivery: A full SEO and content plan, complete with keyword maps, metadata, and page structures that would set the stage for design and development.
Episode 2 – UI & UX Design
When it comes to e-commerce, design is about more than looks—it’s about how a customer feels when they use your site. Does it feel easy? Does it feel trustworthy? Does it make them want to come back?
- Understanding: We studied how people shop online for furniture. We looked at browsing habits, trust signals, and even the little design choices that encourage people to stay on a site longer.
- Insights: We learned that customers wanted more than just pretty product pictures. They needed clarity: clear categories, filters that actually worked, and reassurance that their purchase was simple and safe.
- Creativity: With this in mind, our design direction balanced clean, modern layouts with touches of warmth. We used larger visuals to show the variety of furniture, designed banners that told seasonal stories, and added iconography to make navigation intuitive. The look was professional yet approachable—just like TCAF itself.
- Collaboration: Wireframes and prototypes were shared with the TCAF team at every stage. Feedback loops meant that nothing felt “done” until everyone agreed it reflected the brand.
- Delivery: The final design was mobile-optimised, e-commerce-friendly, and consistent with the TCAF identity. Customers could now enjoy a smoother online shopping experience that worked as well on their phone as on their desktop.
Episode 3 – Development
This was where strategy and design met technology.
- Understanding: We reviewed the gaps in the old website: slow loading speeds, awkward navigation, limited mobile usability, and underwhelming e-commerce features. These issues frustrated customers and hurt conversions.
- Insights: A new website couldn’t just be prettier—it had to be faster, smarter, and more functional. We set clear goals: SEO-friendly structures, responsive design, easy navigation, and features that made shopping enjoyable.
- Creativity: We added wishlist tools, product filters, improved categorisation, and streamlined checkout flows. Richer visuals and updated photography gave the site a magazine-like feel while still being practical.
- Collaboration: Our developers worked closely with content, SEO, and design teams to ensure every element was aligned. Regular check-ins with TCAF kept the process transparent and collaborative.
- Delivery: A fully responsive WooCommerce site, fast-loading and scalable. The structure was built with SEO foundations in place, ensuring long-term discoverability.
Episode 4 – Marketing & Launch
A successful website isn’t just about the build—it’s about what happens after it goes live.
- Understanding: TCAF’s marketing setup had potential but lacked consistency. Social media posts were irregular, SEO wasn’t fully tapped into, and paid ads were minimal.
- Insights: To make the rebrand impactful, visibility had to be front and centre. We needed both quick wins (through PPC) and long-term growth (through SEO and content marketing).
- Creativity: We created a launch plan that included:
- PPC campaigns to drive targeted traffic.
- Social media templates to make posting easy and consistent.
- Email marketing flows to engage customers directly.
- A local SEO blog calendar with themes around seasonal furniture trends, home styling inspiration, and practical buying tips.
- Collaboration: Training was key. We worked with TCAF’s internal team so they could manage promotions, use templates effectively, and keep their digital voice consistent.
- Delivery: The launch rolled out smoothly, with TCAF entering the market not just with a new website, but with a stronger, clearer digital presence.
Conclusion
The rebrand of Treacy’s Carpets and Furniture’s website was a digital transformation. By combining strategy, design, development, and marketing, the new platform gave customers an online shopping experience that felt as strong as visiting the store in person.
At Brand You Creative Agency, we believe digital should never feel distant. It should feel human, practical, and inspiring. As a trusted digital marketing company Ireland, our mission is to help brands like TCAF not only modernise their platforms but also connect meaningfully with their audiences.
For TCAF, this project wasn’t just about a new look. It was about giving their customers the ease, trust, and inspiration they deserve, online and offline.