Hi, [NAME],
I’m so glad to hear about your success with our new project management software. Would you be comfortable answering a couple of questions about your experience for a testimonial? We’d like to use it on our website and in other marketing assets. It’ll take just a few minutes.
I’ll send you the testimonial for your review before we publish it. You’ll be able to modify it as you see fit.
If you’re open to this, I’d greatly appreciate it. If so, please share your thoughts about the following:
[INSERT BRIEF QUESTIONS]
Thank you,
[YOUR NAME]
Keep in mind that you may need to follow up to get a response. Everyone is busier than ever. Don’t give up if you don’t hear back after the first email. It might take a quick phone call to get the job done. Whether you follow up via email or phone, be polite and succinct. Move on if the customer doesn’t respond after the initial ask and one follow-up.
After customers provide testimonials, be sure to thank them. You could do this over email. But a classier response is to send handwritten notes. It will impress your customers and help you build rapport with them because you made the extra effort.