What Makes Google so Good? A Thematic Analysis

September 2, 2020   |   Posted by Mordy Oberstein Love them or hate them, Google is very good at what it does. While they certainly have their share of flops (G+), its main product, search, is head and shoulders above everyone else. The question is, why? Sure, I could go into all of theContinue reading “What Makes Google so Good? A Thematic Analysis”

Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync

Google Ads is rolling out an updated Experiments page, the company announced Wednesday. In the new Experiments pages, advertisers no longer have to create a separate campaign draft and changes made to the original campaign are automatically synced to the experiment as well. An example of an experiment summary within Google Ads. Image: Google. WhyContinue reading “Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync”

Google Ads Rolling Out New Experiments Page

Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page for your experiments and a sync feature. Previously in Google Ads if you were running an experiment, you first had to create a campaign draftContinue reading “Google Ads Rolling Out New Experiments Page”

Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21

A technical issue impacted serving of ads on YouTube inventory between January 18 and January 21, 2022 for some Discovery and Performance Max campaigns, a Google spokesperson has confirmed to Search Engine Land. The issue has been resolved and Google’s ad delivery systems are now working as intended, Google said. Here is the official statementContinue reading “Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21”

Google Search Updates, Deduplication Of Top Stories, Crawling Spikes & Page Experience Desktop Report

In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this week, one last weekend, second on Monday and third on Wednesday and Thursday. Google said they don’t push algorithm updates out specifically before the weekends.Continue reading “Google Search Updates, Deduplication Of Top Stories, Crawling Spikes & Page Experience Desktop Report”

Google Search Console SEO – Picking Google Entities

January 19, 2022   |   Posted by Darrell Mordecai When looking at Google Search Console search queries, you might see something interesting. When you scroll through the queries, you’ll sometimes notice that your content is ranking for queries that don’t actually appear in your content or your metadata. Ever wonder why? The answer isContinue reading “Google Search Console SEO – Picking Google Entities”

New Google Search Console Page Experience Report For Desktop

As promised, Google has released the desktop version of the page experience report in Google Search Console. The desktop version is pretty similar to the mobile version, as you’d expect. With the page experience update algorithm coming to desktop next month with a February 2022 launch, you now have a report you can use toContinue reading “New Google Search Console Page Experience Report For Desktop”

SEO News You Can Use: Gearing Up for the Google Page Experience Desktop Rollout in Feb

The time has come: Google’s Page Experience update is weeks away from arriving on desktop. The update will have all the current ranking signals of the mobile version, minus the mobile-friendliness metric. We briefly touched on the subject in November, when Google dropped the announcement three months ahead of the rollout. And it appears we’reContinue reading “SEO News You Can Use: Gearing Up for the Google Page Experience Desktop Rollout in Feb”

Getting better results from Google Ads

Jan 17, 2022 | 13 min read Google Ads is the most popular online marketing platform in the world right now. However, not everyone who advertises there gets the results that they are looking for. Many businesses approach Google Ads thinking that all their problems are solved, only to be disappointed after a little while.Continue reading “Getting better results from Google Ads”

New Google Business Profile Mangers & Owners Must Wait 7 Days To Manager Profiles

Google is putting new Google Business Profile owners and managers into a sandbox, penalty box or a waiting room for seven-days before they can manage all of the features in the Google Business Profile account. This is a new, I guess, security feature, Google added the other day. Ben Fisher spotted this and notified meContinue reading “New Google Business Profile Mangers & Owners Must Wait 7 Days To Manager Profiles”