5 Powerful Marketing Activities: Lessons From Successful Brands

Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes. There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate these activities “as they are” because their effectiveness depends on how they’re applied and to which market. Yet there are some activities that seem toContinue reading “5 Powerful Marketing Activities: Lessons From Successful Brands”

Google Business Profile Messaging 101 for Enterprise Brands

When consumers are looking for nearby businesses to meet their immediate needs, they overwhelmingly go online for help. In fact, 83% of respondents in our 2021 Local Search Consumer Behavior Study said they use Google Search to learn about nearby businesses. For 61% of searchers, local searches are an everyday event, and 51% of localContinue reading “Google Business Profile Messaging 101 for Enterprise Brands”

A Guide for Brands in 2022

When it comes to local search, consumers tend to be highly motivated – and they prefer to take their search needs to Google. In fact, 83% of local consumers use Google to find information about nearby businesses, and 90% of those make a purchase within one week of their initial search. Being present and appearingContinue reading “A Guide for Brands in 2022”

What is Growth Marketing? (Why Huge Brands Need It Too)

Additional Resources Fast results It doesn’t take months to see an impact from growth marketing tactics, even though it’s focused on long-term results. Through rapid testing and iteration, you can quickly determine which tactics and growth marketing channels work best for a given audience. Rather than launching a campaign and waiting for months to seeContinue reading “What is Growth Marketing? (Why Huge Brands Need It Too)”