In App Marketing- Everything you need to know

In app Marketing with fast pacing technology and the growth of the internet, convenience is on our fingertips in the form of various applications, and you can use that convenience to nail your digital marketing campaign with in-app marketing in the constantly increasing competitive environment.

But what exactly is in app marketing?

In app marketing refers to displaying or promoting a message, new launches, deals on the product, or services in your applications that your target audience might be interested in. It aims to reach customers when they are on your application as they are likely to be more responsive to your communication while being in the moment.

What makes an app-based marketing a great tool is its power of real-time customer acquisition and conversions.  It acts as a push to the potential customers who are already active on your application along with the advantage of reaching them in a competition-free zone, where marketers can also reap the benefit of exclusive attention and communication space with their target audience along with full control on the digital marketing message.

Digital marketing for apps requires a targeted marketing approach, where an understanding of consumer behaviour, needs, lifestyle, and other factors like the usage patterns are essential for delivering effective communication messages and achieving the marketing objectives. it helps to make an In app marketing strategy more personalised and engaging for getting actionable results from the consumers.

App-based digital marketing has the advantage of using rich media like videos, gifs and other interactive or innovative ways of communication that can maximise the click rates. In app marketing provides marketers with the flexibility of packaging designing, placing their communication message or advertisement as per their wish. 

In app marketing also enjoys the benefits of Control Marketers have full liberty to customise the placement, time, and duration for displaying the message as well as the freedom to decide who all will see the message or receive promotional advantage and how many times.

Personalisation plays a crucial role in app based marketing because as much as your consumers fall under similar interests or behavior segmentation, their operating systems, usage timings, and needs differ from each other. Therefore every marketing message has to be designed, keeping different operating systems, their size, display quality, etc in mind. For example, An IOS app marketing banner ad will have different size rendered compared to an android mobile in-app marketing advertisement design. 

There are various options available for in-app marketing, right from banner notification to full-page display or interactive buttons to the popularly growing engaging games, Marketers can choose from dozen of choices available for making user-experience better and action-oriented. 

In app based marketing targets customers in a critical moment, therefore it becomes important to carefully packaging design communication message, it’s reach, and frequency along with packaging designing and actionable goals. At the end of the day, the first objective is to provide a smooth app experience to the customers, wrong placement, heavy or time-consuming display ads can interrupt customer’s app usage experience, and poor marketing goal results.

Glomm is a 360° digital marketing & branding agency in India, which provides all kinds of packaging designing, SEO Services, content marketing, In app marketing, affiliate marketing, audio-visual production, social media marketing, and website development services. We define ourselves as a seamless digital agency, who aims to create sustainable solutions that liberate brands from being merely ordinary. For more information visit