To those who are new to the sector, exploring the social media agency landscape can seem daunting to say the least.
Google ‘best social media agencies’ and you are given around 4,130,000,000 results to sift through – don’t bother checking out those agencies that rank on the first page of your Google search either, just because they are there does not mean they are either the best or the most relevant to your specific needs. Also, these search results can be manipulated so in effect, this may not throw up the best of the bunch.
According to Hootsuite over 4.62 billion people across the world use social media, in 2021 social media usage grew at an average rate of 13.5 new users every single second and almost 75% of the world’s population aged 13+ uses social media.
Little wonder most of the world’s most successful brands are increasingly reliant on the power of social media strategies.
Whether your brand needs to boost its followers, increase engagement, and measure ROI for social marketing or you want an outside perspective on how your social media strategy is rolling out – finding the right social media agency for you does not have to be complex. It is a matter of asking the right questions and knowing what to look for.
Let’s start with their case studies – in effect these act as a social media agency’s portfolio. They will highlight past successes and how these were achieved. They will also give you a good indication of the metrics they prioritize. Certainly, if they are getting excellent results for the metrics that matter to you then this is a great start to the relationship.
While you are at it check out their average client retention as the longer they work with their clients, the more likely they are delivering quality work.
And who are they working with? Their existing customer base could be a good indication of whether they understand your industry sector. Don’t be too restrictive, however, if the case studies are strong there can be a lot of excellent cross-fertilization of sectors. Your chosen agency needs to demonstrate that they understand your customer’s behaviors, desires, and pain points.
What are they talking about and are they talking the talk themselves? An agency’s blog and media coverage can give you deep insights into their values and beliefs. Are they insightful, inspiring, and forward-thinking? Do their values align with your organization?
This leads us to their expertise. Whilst hungry new agencies continue to emerge on a regular basis, picking an agency that combines years of expertise with a dynamic approach is invaluable. You will also find that this narrows down your options quite dramatically. Mighty Social for instance is one of Europe’s first social media agencies – our years of expertise have enabled us to carve a solid niche in a sector that never stands still and continue shaping the way social media is woven into marketing strategies.
Finally, the ultimate social proof – awards – will demonstrate that an agency is recognized and celebrated by industry experts. Agencies receive awards for outstanding campaign results, innovative thinking, and continued excellence.
Once you have refined your list of potential agencies the next step will be to define what they can deliver that will make a world of difference to you – that is a whole other blog, however, the key will be to ensure they don’t take a cookie-cutter approach to your campaign. Make sure they are tailoring the social media strategies to your specific goals.