As the founder and a director here at GrowTraffic – one of the leading SEO agencies in the UK – I think I have a unique perspective on the role of SEOs in the digital marketing world. Having set GrowTraffic up in 2009, I’ve been in the game for a while now and let me tell you, SEOs are the rockstars of digital marketing.
The Hard Work And Dedication Of SEOs
In the same way rockstars have to work hard to make it to the top of the charts, SEOs have to work hard to make it to the top of the SERPs (Search Engine Results Page). It takes a lot of dedication, skill, and hard work to be a great SEO, just like it takes a lot of dedication, skill, and hard work to be a great rockstar.
The Need For Constant Adaptation And Evolution In SEO
One of the biggest similarities between SEOs and rockstars is the need for constant adaptation and evolution. In the same way rockstars have to stay current with new music trends and styles, SEOs have to stay current with constantly changing algorithms and best practices of search engines such as Google. It’s not enough to just have a hit song, you need to write a whole album of hit songs and adapt to the changing trends and audience preferences. Similarly, it’s not enough to optimize a website once and expect to maintain top rankings, SEOs have to continuously monitor and adapt their strategies to stay ahead of the competition.
For example, Google’s algorithm updates including; Panda, Penguin, Hummingbird, RankBrain, Medic etc. have had a significant impact on the SEO industry, and SEOs have had to adapt their strategies accordingly to avoid penalties and maintain top rankings. In addition, the rise of voice search and mobile optimization has also required SEOs to adapt their strategies to account for the different ways users interact with search engines.
The Importance Of Creating A Strong And Unique Brand
Another similarity is the importance of creating a strong and unique brand. Rockstars have to establish a distinct image and sound that sets them apart from the rest of the pack, and the same is true for SEOs. It’s not enough to just have a well-optimized website. Since Google rolled out the Vince Update in 2009, you’ve got to establish a robust online presence and reputation that sets you apart from the competition. This can include everything from creating high-quality content to PR and from social media to building a strong network of backlinks.
For example, according to a study by Moz, the top-ranking websites on Google have significantly more backlinks than lower-ranking websites. Additionally, a study by Content Marketing Institute found businesses with a documented content marketing strategy are more likely to see success in their SEO efforts. It stands to reason really, doesn’t it?!
Connecting With The Audience: Understanding User Intent And Behaviour
Perhaps the most important similarity between SEOs and rockstars is the ability to connect with an audience or even multiple audiences. Rockstars have to connect with their fans on an emotional level and believe it or not, the same is true for SEOs. The goal of SEO is to connect users with the information they are searching for, and that requires a deep understanding of user intent and behaviour. SEOs have to anticipate the needs of their target audience and create a user-friendly experience that keeps them engaged, coming back for more and ultimately buying!
For example, something like 71% of users bounce from a website if it’s not mobile-friendly. Additionally, a study by Hubspot found including videos on a landing page can increase conversions by 86%.
Conclusion: SEOs Are The Rockstars Of Digital Marketing
In conclusion, SEOs are the rockstars of digital marketing. We work hard to make it to the top of the search engine results pages (SERPs), stay current with the constantly changing algorithms, establish a strong and unique brand, and connect with the audiences we’re targeting. We have to use specific keywords to optimize a website and improve the visibility of a website on the SERP. Whilst we may not get to perform in front of live audiences, the impact we have on connecting users with the information they are searching for is just as significant. So the next time you see a website ranking at the top of Google, remember that there’s a team of SEO rockstars working behind the scenes to make it happen.
If you’re looking to improve your website’s visibility on the SERP, you can trust our band of rockstars – who we call the GrowFos – to provide you with the best SEO strategies and solutions. Get in touch by completing a contact form here or give us a call on 0161 7060012.