Industrial marketing is an umbrella term that includes many services, all designed to attract and convert B2B customers.
WEB DESIGN AND DEVELOPMENT
The website isn’t just a poster, it’s the face of your company. It represents your company inside out and gives visitors a comprehensive picture of what you and your company stand for. Optimal web design and website development communicate trust and confidence, which lead to lead generation.
SOCIAL MEDIA MARKETING
Social media provides a platform for clients and customers to interact. When a manufacturer is social media–primed, they have higher chances of landing clients and selling their services. Sharing case studies, factory tours, product demos, and thought leadership articles builds credibility and awareness.
PAY-PER-CLICK
PPC, short for pay-per-click, is paid search and display advertising that allows manufacturers to target specific buyers. Proper PPC campaigns can generate immediate visibility for specialized services, especially when targeting geographic areas such as Phoenix, Scottsdale, and Tempe. PPC copies designed for industry should include certifications, precision, compliance, and reliability.
VIDEO PRODUCTION
Videos that highlight the perks of your product and provide step-by-step tutorials have a higher tendency to attract industry-based clients and customers. Well-made videos convey a sense of trust, reliability, and proof. These are traits that are highly sought after by B2B relationships.
CONTENT WRITING
Words, when written with intention, can leave a significant impact. Well-written copies can convert a web surfer into a loyal customer. Content writing for industry-based clients and manufacturers should include facts, statistics, and proof of your product and services. This way, confidence will build, ultimately leading to lead generation.