When a Google search takes you to a website that doesn’t answer your question, do you stick around? Of course not. You hit that back button! This is why content marketing is so important to SEO.
Sure, you want to rank for your keywords. Even more important, you want your content to align with the searcher’s intent. Knowing how to write and test meta titles and descriptions are a crucial SEO skill that supports your content marketing.
Well-written meta titles and descriptions are important because they encourage organic visitors to click through to your site. When anyone shares your pages on social media, the meta titles and descriptions are displayed to explain what the pages are about. This is why strong meta tags encourage more clicks for search engine results and beyond.
Even the best content won’t generate traffic without top-notch meta information.
