YouTube recently launched a new feature called YouTube Shorts in response to the growing popularity of short-form video platforms such as TikTok and short video formats.
In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app. Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy. However, the competition may step up shortly.
YouTube Shorts is also an excellent way to broaden your reach through YouTube marketing and give your audience a new way to watch your content, especially if you’re aiming for a younger audience. These TikTok-style clips have helped creators go viral, garnering billions of views worldwide, and YouTube is planning to monetize Shorts which means there is a growing demand and consumption for them.
How Can Brands Leverage YouTube Shorts For Marketing?
The best thing about YouTube Shorts is how easy they are to use. All you need is a smartphone to record, edit, and upload. On the other hand, YouTube Shorts is still in beta and has limited editing options. However, you can expect to see a lot more editing options in the future.
- You can create unique bite-sized videos targeted at your customers by using Shorts as part of your marketing strategy.
- Shorts are a great way to show off your brand’s personality. l It’s a fantastic way to increase brand awareness. l Shorts will help you gain a large following quickly if your target audience is Gen Z, as this generation enjoys video content. According to a recent survey, “95 percent of Gen Z users routinely watch video on YouTube, followed by TikTok and Instagram.”
- It allows you to grow an audience without spending a lot of money on advertising.
A Beginners Guide To YouTube Shorts For Businesses
The following are a few simple steps to create and leverage YouTube Shorts for your business:
Ø Install The YouTube Application
To make your first YouTube Short, you won’t need much, but you will need the YouTube app on your smartphone. If you don’t already have it, go to the app store and download it.
Ø Make a YouTube Account
You can sign in with your Google account credentials if you already have one. Go to YouTube if you don’t have a Google account. Click the ‘Sign In’ button in the top right corner. Then, select the ‘Create Account’ option. Create your account by selecting ‘For Myself’ or ‘To Manage My Business.’
Ø Start Recording
Log in to YouTube, click on the + icon, then select ‘Create a Short.’ To begin the video, press the red button. If your phone requests permission to access the camera, give it to start recording.
The red button must be pressed to record a 15-second video. To make a 60-second video, tap the number 15 and change it to 60 seconds before starting to record.
Ø Effects Can Be Added
You can use a variety of special effects to make your Shorts more entertaining and engaging. See which special effects you want to try by clicking on the toolbar (on the right side of the screen).
Ø Edit Your Shorts
It’s time to polish the final video after you’ve finished recording! However, you must first save the recording. To keep the video in your gallery, click the checkmark icon.
You can use YouTube’s music library to add music tracks, apply filters, and customize your video based on your audience’s preferences. To write captivating YouTube titles, use Simplified’s AI assistant. Once you are done editing, add an interesting caption and post it.
Ø Analyze Your YouTube Shorts
Now that you’ve started making your own YouTube Shorts, it’s time to evaluate the results. Select the Shorts for which you want to perform data analysis. The required analytics will appear when you move your cursor over the video. When you open your YouTube studio on your desktop, you’ll be able to see the analytics.
The following details can be viewed and analyzed to understand how your shorts are performing:
- Overview- gives you a general idea of how many people watched the video, how long it lasted, and when the most people watched it.
- Reach- It tells you how many times your Shorts showed up in other people’s feeds and how many times they clicked to see it.
- Engagement-Views, likes, and comments are measured by engagement.
- Audience-The audience is the one who informs you.
The demographics of the audience watching your video are revealed by the term “audience.”
Examine them thoroughly, determine which videos are performing well, and adjust your Shorts content strategy accordingly.
The popularity of video content has been on the rise for the past few years, which means there is much competition to make your content stand out. Therefore, many brands are incorporating videos as a part of their content marketing strategy.
There’s no denying that consumers enjoy watching short video clips. However, Keeping your Shorts short and snappy is vital to make them relatable, fun, and engaging. Don’t just make Shorts for its sake; instead, provide value. Get right to the point to capture the audience’s attention right away.