We know that people only use the internet for one (or both) of two reasons:

1: Information
2: Entertainment

And when you’re marketing your 21st century online coaching or therapy business, this means you ought to be wrapping up your core wisdom with something that’ll have your readers enjoying the ride.

Humour, whether metaphorical (like a pixel laser blasting through their eyes), self-deprecating (I’m rubbish at this) or merely silly (what if you showed up naked on your next Zoom call?) is always worth a try.

The more you practice, the funnier you’ll get.


What’s the funniest thing you could say to your ideal clients today?