Search Engine Optimization or SEO is one of the best ways to grow a business organically. When someone searches for something on Google, the search engine scans for keywords used in the search bar and compares them to how frequently they occur in an article, post, or webpage.

This means that utilizing SEO effectively can boost a company exponentially on Google, creating organic growth. Fortunately, some of the best SEO tools provide business owners with what they need to reach their goals.

Top 5 Most Popular SEO Tools

Below are the top five SEO tools that agencies can use to enhance organic growth through search engine optimization. Not only are these the best SEO tools, but they are some of the most popular as well.


SEMrush offers a whole set of SEO tools, allowing you to view analytics and data from previous SEO searches. Additionally, it provides you with a keyword analysis report and reports on the domains the keywords have hit.

This tool is one of the best SEO tools because you have the opportunity to compare your page against your competitions. In addition to these tools, SEMrush provides traffic analytics so you can see where your traffic is coming from. It also allows you to compare your traffic to your competition.

SEMrush not only offers an analysis of competitors’ metrics, an informative dashboard, and a toolset, but it offers affordability as well. For a SEMrush pro account, you will only pay $99.95 a month while gaining access to all of those features, making it one of the best SEO tools available today.


Even though Ahrefs is relatively new, as it launched in 2011, it is one of the most popular and best SEO tools on the market. Ahrefs offers an extensive web index, documentation, user support, tutorials, and filtering tools to help their clients.

Ahrefs is often used to grow an online presence as it has over 295 billion indexed pages and 16 trillion backlinks. Furthermore, they help your agency grow and manage an online presence through their central dashboard. This gives you access to your projects’ ranking, traffic, and backlinking. All of these features make it one of the best SEO tools on the market.


Moz has created one of the best SEO tools by increasing traffic, rankings, and visibility across search engines. Moz uses a wide range of tools and data to supply their clients with the best SEO practices and suggestions. They allow you to track your rankings to promote organic growth. Moz also gives you access to a keyword search tool to help you maximize your reach based on keywords.

In terms of price, Moz offers a service starting at $99 a month, competing fairly with the other best SEO tools on the market.


SpyFu has been deemed one of the best SEO tools due to its ease of use, comprehensive set of features, and low prices. SkyFu is a search engine analytics company that keywords. They also comprehensively match search results with searched terms so that their clients can better understand which combinations of words are being used.

Like their competition, SpyFu is one of the best SEO tools in the market because it lets you compare your keywords to those of your competitor. In addition to its features, SpyFu offers its most basic plan starting at $33 a month, making it one of the most affordable options among the best SEO tools.

Screaming Frog

Experts have considered Screaming Frog to be one of the best SEO tools due to how much time they save their clients. In addition, their tools analyze your company’s website, providing insights into how you can better utilize and implement SEO.

Screaming Frog came up with the tool SEO Spider to perform quick URL searches. This feature also eliminates broken pages. This tool checks pages for broken tags and the numbers linked to each page. SEO Spider offers a free version, which means anyone can use it, making it one of the best SEO tools.

SEO Optimization: What You Need to Consider

On-Page SEO

On-page signals provide Search Engine Results Pages (SERPs). This is a feature that many of the best SEO tools utilize to optimize web content for search engines and users. On-Page elements typically consist of optimizing titles, tags, content, internal links, and URLs.

Technical SEO

An SEO crawler is a tool used to discover and fix issues that could prevent maximum optimization. An SEO crawler will crawl into websites and respond with feedback on the issues it perceives, which then sends this information to the technical SEO development teams to fix the problem.

Off-Page SEO

Off-Page SEO refers to backlinks and link building. Backlinks are a tool that helps give an SEO team insight. This insight could refer to the strongest and weakest pages or search visibility against potential competition.

Link building is a process to see how the performance of your pages matches up against your competition. Link building can utilize backlinks to help with this process.

SEO Tools Comparison

Based on what each tool offers, some SEO tools seem to perform better than others. Depending on what your company or brand is looking for, some tools may be a better fit. Analyzing tools such as SEMrush and Ahrefs gives insight into what each tool has to offer.

SEO Tool What They Offer
  • Analysis of competitions metrics
  • View your data analytics
  • Informative dashboard
  • Comprehensive toolset
  • Extensive weblink index
  • Extensive documentation
  • Tutorials
  • User Support
  • Advanced filtering tools
  • Wide range of tools
  • Increased traffic
  • Increased rankings
  • Huge amount of data
  • Supportive community
  • Easy to use
  • Comprehensive set of features
  • Competitively priced
  • Match results to competition
Screaming Frog
  • Offers free option
  • Used by industry leaders
  • Excellent crawling features
  • Quick URL search

Improve Your Agencies SEO Capabilities Today!

Overall, choosing from the best SEO tools can be tricky, but it doesn’t have to be. All of the options outlined above offer robust tools and features designed to help your business succeed and grow; it’s just a matter of deciding which option works best for your agency and its needs.

If you are looking for an SEO service to help bolster your online presence, contact Oyova through the link here or call 904-322-8820 today.