How to Write a Press Release (+ Free Template)

A well-crafted press release can help relationship-building, manage a brand’s image, and improve SEO. Here’s everything you need to know about press releases, including a step-by-step guide to writing a good one: Press release template Do note our template is only a guide. Be sure to consult the style guide your company uses and tweak theContinue reading “How to Write a Press Release (+ Free Template)”

The Ultimate SEO Strategy Template: Double Your Traffic!

Do you have an SEO strategy for this year? I want to make sure you have THE BEST info available on what is currently working in the world of SEO. I’m compacting down all our experience watching thousands of orders, sites, and case studies into this post. The SEO strategy template laid out here hasContinue reading “The Ultimate SEO Strategy Template: Double Your Traffic!”

Planning Your 2022 Marketing Calendar (with BONUS Template)

2022 Marketing Campaign Planning Our 2022 marketing calendar is a planning tool to help marketing teams plot out their campaigns throughout the year. The events in the calendar range from holidays to full-month themes to fiscal year key dates. We’ve aggregated some of the top events you should keep an eye on as you workContinue reading “Planning Your 2022 Marketing Calendar (with BONUS Template)”

How to Create a Buyer Persona (+ Free Template)

Additional Resources What Is the Customer Lifecycle? (Why It Matters in Marketing) Full Article What is Customer Lifetime Value? How to Calculate CLV Full Article Business growth insights Customer personas can also be a useful compass for business growth. They give you clarity regarding your ideal customer, what they want, and how best to appealContinue reading “How to Create a Buyer Persona (+ Free Template)”

How to Create the Perfect Content Calendar [Free Template]

How do companies like HubSpot and Salesforce consistently publish so much high-quality content? Yes, they have lots of talented people involved. But, content creation at scale requires more than talent. It requires spectacular organization in the form of a content calendar. Content calendars (sometimes called editorial calendars) help marketers organize everything about the creative publishingContinue reading “How to Create the Perfect Content Calendar [Free Template]”

How to Do a Competitor Analysis with Semrush (Including Template)

Imagine: it’s your first day on the job at a new company, and your manager asks you to create a new digital marketing strategy. So, you sit down right away and create one from scratch, relying on nothing but your own determination and creative spirit. That’s how it works… right? Not if you want yourContinue reading “How to Do a Competitor Analysis with Semrush (Including Template)”

Your Ultimate Content Calendar Template to Use in 2022

Who hates doing chores? Cleaning is boring, ironing, ditto. Well, for many professionals, scheduling content is just as much of a chore as anything else. However, when it comes to content, preparation is key. Without solid planning, content production and management will soon become too much for your marketing team to handle. If your teamContinue reading “Your Ultimate Content Calendar Template to Use in 2022”