5 Powerful Marketing Activities: Lessons From Successful Brands

Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes. There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate these activities “as they are” because their effectiveness depends on how they’re applied and to which market. Yet there are some activities that seem toContinue reading “5 Powerful Marketing Activities: Lessons From Successful Brands”

Four Imperatives for Successful SEO Execution in 2022

On Tuesday, January 25 at 11:00 am PST / 2:00 pm EST, BrightEdge is hosting an instructional webinar, SEO Pro Tips for Success in 2022, with useful pointers on SEO execution and measurement. As part of that discussion, we’ll be exploring four imperatives: Tell the Right Story  Reduce Manual Work  Simplify Communication  Practice Flexible and AgileContinue reading “Four Imperatives for Successful SEO Execution in 2022”

10 Tips for Successful Local SEO for Small Businesses

Local search engine optimization (SEO) is the process of optimizing a website to be found in local search results. Businesses that operate in a specific location and want to be noticed by their local audience can benefit from this form of optimization. And with more than half a billion daily searches on average coming fromContinue reading “10 Tips for Successful Local SEO for Small Businesses”

Your Step-by-Step Guide to a Successful Website Migration

Do you want to migrate your website but are worried about impacting its performance and tanking its rankings? Website migrations can be useful, but they are never without risk. That’s why it’s important to follow a proven process. Below, I’ll explain what a website migration entails, draw up a checklist you can use when migratingContinue reading “Your Step-by-Step Guide to a Successful Website Migration”

11 Tips For Running A Successful SEO Writing Business

Are you new to SEO writing, and you’re learning how to set up your freelance writing business? Or, have you been writing SEO content for a while, and you’re searching for business tips that will supercharge your success? I could talk for at least an hour on every one of these 11 tips — butContinue reading “11 Tips For Running A Successful SEO Writing Business”

Top 10 Tips for Successful Facebook Live Stream

“Every Interaction in any form is Branding.”- Seth Godin. Social media started as a tool back in the 2000s, but it has become a whole world in itself when you look at it today. From staying in touch with our loved ones to following the latest in the world to creating entirely new ecosystems, socialContinue reading “Top 10 Tips for Successful Facebook Live Stream”

What makes a content marketing strategy successful?

According to statistics, 91 percent of B2B online marketers use content marketing in some way, shape, or form to reach their potential and existing customers. However, a study by Marketing Profs and the CMI reveals that 63 percent of online businesses do not have a documented content strategy. As you can tell, a large percentageContinue reading “What makes a content marketing strategy successful?”