Faceted Navigation for eCommerce: Complete Guide for SEOs

If your eCommerce website sells a lot of products, there’s nothing like faceted navigation to improve your customers’ search experience. Sorting by filters like size, color, and style can greatly increase conversion rates — but, unless you set up the technical aspects correctly, that could easily be negated by harmful SEO impacts. Fortunately, faceted navigationContinue reading “Faceted Navigation for eCommerce: Complete Guide for SEOs”

Rio SEO’s Top 5 Local Marketing Platform Feature Enhancements in 2021

Each year, an abundance of changes take place in the local search landscape. In fact, during a recent webinar we hosted, Google Business Profile Expert Stefan Somborac noted more changes have taken place with Google specifically in the past two years than the previous five years before the pandemic. We anticipate these quick and abundantContinue reading “Rio SEO’s Top 5 Local Marketing Platform Feature Enhancements in 2021”

SEO News You Can Use: What SEOs Must Focus On in 2022 Based on Google’s 2021 Updates

To say that 2021 was a busy year for search is an understatement. From major core updates to more minor algorithmic tweaks, Google Search was churning out system changes month after month that threw some marketers for a loop. Following major rollouts, some managed to regain their lost rankings, but others saw their pages continueContinue reading “SEO News You Can Use: What SEOs Must Focus On in 2022 Based on Google’s 2021 Updates”

The Complete Guide for SEO’s (2021 Edition)

There’s way more to anchor text than turning words into clickable links. You need to know when to use a certain anchor type, the perfect anchor text ratios for different kinds of content, when it’s “okay” to use exact-match anchors, and when it’s not, plus much, much more. If you’re looking to optimize your anchorsContinue reading “The Complete Guide for SEO’s (2021 Edition)”