9 Key Takeaways from the 2021 Local Search Ranking Factors Report

Whitespark published its 2021 Local Search Ranking Factors annual report at the tail end of last year. Recently, we were joined by a fantastic panel of digital marketing and SEO experts to answer some of the top questions that have come from the report live on a webinar. The report shares important insights about whatContinue reading “9 Key Takeaways from the 2021 Local Search Ranking Factors Report”

How Prospective Clients Search for Digital Marketing Services

These days, the digital landscape is more competitive than ever. If companies want to have an edge, a strong online presence is a game-changer. But many organizations don’t have the expertise or capacity they need to accomplish this.  That’s where digital marketing agencies come in.  Unfortunately, the online space for marketing services is just asContinue reading “How Prospective Clients Search for Digital Marketing Services”

Google Search Updates, Deduplication Of Top Stories, Crawling Spikes & Page Experience Desktop Report

In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this week, one last weekend, second on Monday and third on Wednesday and Thursday. Google said they don’t push algorithm updates out specifically before the weekends.Continue reading “Google Search Updates, Deduplication Of Top Stories, Crawling Spikes & Page Experience Desktop Report”

Is Amazon Targeting SMBs with Search Ads?: SEO Podcast

September 15, 2020   |   Posted by The In Search SEO Podcast You can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! How Amazon Might Be Going After Small Businesses on the Google SERP: Summary of Episode 87  Jason Dodge joins theContinue reading “Is Amazon Targeting SMBs with Search Ads?: SEO Podcast”

How To Use Local Search Marketing to Attract More Customers

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is itContinue reading “How To Use Local Search Marketing to Attract More Customers”

Google Search Console SEO – Picking Google Entities

January 19, 2022   |   Posted by Darrell Mordecai When looking at Google Search Console search queries, you might see something interesting. When you scroll through the queries, you’ll sometimes notice that your content is ranking for queries that don’t actually appear in your content or your metadata. Ever wonder why? The answer isContinue reading “Google Search Console SEO – Picking Google Entities”

New Google Search Console Page Experience Report For Desktop

As promised, Google has released the desktop version of the page experience report in Google Search Console. The desktop version is pretty similar to the mobile version, as you’d expect. With the page experience update algorithm coming to desktop next month with a February 2022 launch, you now have a report you can use toContinue reading “New Google Search Console Page Experience Report For Desktop”

Riley Hope On Women In SEO & Automotive Search

In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In part two we talk about women in SEO and more on the automotive space and search results. Women In SEO: We spoke about how MelissaContinue reading “Riley Hope On Women In SEO & Automotive Search”

7 Ways To Boost Search Engine Marketing for Video Content

One billion hours. That is the total length of all the videos seen by YouTube users worldwide each day. Already, the amount of video content on the internet outnumbers written information and photos. And according to approximate forecasts, by 2022, videos will account for 80 percent of all content posted on the web. What doesContinue reading “7 Ways To Boost Search Engine Marketing for Video Content”

The Search Console Training lives on  |  Google Search Central Blog  |  Google Developers

Friday, October 02, 2020 In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center and in the developer’s site. The wonderful Google Developer Studio team (theContinue reading “The Search Console Training lives on  |  Google Search Central Blog  |  Google Developers”