How Prospective Clients Search for Digital Marketing Services

These days, the digital landscape is more competitive than ever. If companies want to have an edge, a strong online presence is a game-changer. But many organizations don’t have the expertise or capacity they need to accomplish this.  That’s where digital marketing agencies come in.  Unfortunately, the online space for marketing services is just asContinue reading “How Prospective Clients Search for Digital Marketing Services”

Expert Tips for Digital Marketing Success in 2022

In 2020 and 2021, the global COVID-19 pandemic significantly impacted nearly every aspect of the economy, from disrupting supply chains and reducing consumer confidence to causing mass closures and layoffs. To confront the challenges of this unpredictable, high-pressure environment and continue operating successfully, business owners have been forced to be agile. For many, this meantContinue reading “Expert Tips for Digital Marketing Success in 2022”

#4 Digital Marketing Trends, Visions, and Strategies for 2022

#4 Digital Marketing Trends, Visions, and Strategies for 2022 Nothing in life is predictable, but despite all that, having a plan and a vision is still essential! In the best situations, it gives you a roadmap to reaching targets and setting priorities that really matter. In worst-case scenarios, it gives you a solid foundation thatContinue reading “#4 Digital Marketing Trends, Visions, and Strategies for 2022”

Common Digital Marketing Mistakes to Avoid (or Fix)

I generally go by the rule that a mistake isn’t bad as long as you learn something. However, marketing mishaps can be fatal. At best, you’ll lose time and money. The worst case scenario is losing your reputation, trust, and business. The best way to avoid the danger is to minimize your risk whenever possible.Continue reading “Common Digital Marketing Mistakes to Avoid (or Fix)”

5 Black Hat Digital Marketing Techniques You Should Stay Away From

If you’ve been involved in digital marketing, you know the struggle. Over the past decade or so, Google has constantly shifted its priorities for ranking website content and the techniques it uses to evaluate it for public consumption. First, it was keyword optimization. Then, they shifted toward favoring long-tail key phrases. Where once they focusedContinue reading “5 Black Hat Digital Marketing Techniques You Should Stay Away From”

Tips for Digital Marketing Mastery in 2021—Marketers Weigh In

A New Year’s tradition here at Vizion Interactive is to develop a list of up-and-coming digital marketing tips to help you capture success in the year ahead. While it isn’t possible to anticipate every incident that might influence the way you go about building your brand (2020, anyone?), staying up to date on the movesContinue reading “Tips for Digital Marketing Mastery in 2021—Marketers Weigh In”

Future-Proof your Digital Strategy with Structured Data

The COVID-19 pandemic has been turbulent for different industries. From pandemic burnout, to a reassessment of priorities, to shortages of supplies and workers—many businesses across a wide range of industries have seen employees quit their jobs, move on to new career opportunities, or leave the workforce entirely. Economists are dubbing this The Great Resignation.  AccordingContinue reading “Future-Proof your Digital Strategy with Structured Data”

How to Build a Digital Marketing Team for Your Business

When you’re deciding on the members of your team, it is important to think about who is going to be the best fit for the brand. Some of your team members should include a Content Creator. This is the person that creates and edits all content for your company. This includes blog posts, emails, etc.Continue reading “How to Build a Digital Marketing Team for Your Business”