What Causes Rank Volatility and How to Deal With it (3 Case Studies)

September 23, 2020   |   Posted by Darrell Mordecai Picture this. You open up your rank tracker to check on your rankings. You see one of your pages is unstable. In other words, Google’s not sure what to do with it. Some days it’s up, other days it drops. Is this a bad sign?Continue reading “What Causes Rank Volatility and How to Deal With it (3 Case Studies)”

How to Use Your Rank Tracker to Improve Your Rankings (Case Study)

October 21, 2020   |   Posted by Darrell Mordecai You have your rank tracker all set up. You’re tracking your URLs. Now what? If you’re wondering how exactly to use your rank tracking data to improve your rankings, this post is for you. In this post, I’ll be sharing an SEO experiment I’m currentlyContinue reading “How to Use Your Rank Tracker to Improve Your Rankings (Case Study)”

SEO Case Study – A Core Update Recovery

In this SEO case study, I’m going to show you how we recovered our clients site from the May 2020 core algorithm update: View all our SEO case studies here Not only that: But we also increased ecommerce revenue by 53% year on year simultaneously- We were also able to: Increase yearly organic traffic fromContinue reading “SEO Case Study – A Core Update Recovery”

How to Rank on Page 1 of Google FAST (In-Depth Case Study)

Today you’re going to see one of my favorite SEO strategies in action. “Guestographics”. Specifically, I’ll show you how Perrin used this technique to hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestographics work for one simple reason: TheyContinue reading “How to Rank on Page 1 of Google FAST (In-Depth Case Study)”

The Importance of SEO After COVID-19: Case Study

When the pandemic first hit in early 2020, did your business pull back on marketing efforts?  If so, you’re not alone; global ad spend fell by $63.4 billion last year, and digital marketers reported budget cuts to be their top challenge in a post-COVID-19 world. But, like they say, hindsight is 20/20. With more thanContinue reading “The Importance of SEO After COVID-19: Case Study”

The short and long-term ranking impact of removing long and fluff e-commerce category descriptions [Case Study]

Imagine the following scenario… Excited about buying a new house, you decide to browse for a new kitchen table. So you fire up Google and start searching. You end up clicking through a search listing to view modern kitchen tables and land on the category page of an e-commerce site. But before you start toContinue reading “The short and long-term ranking impact of removing long and fluff e-commerce category descriptions [Case Study]”