How to build a long-term, search-first marketing strategy

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The wayContinue reading “How to build a long-term, search-first marketing strategy”

Guest Blogging: The Ultimate Guide to Build an Army of Guest Posts

Guest blogging is one of the best ways to expose you and your business to the right people. Everybody who has ever written long-form content refers to guest blogging as a way to build backlinks to your website. But it has evolved beyond that. As it’s also an excellent way to grow your brand awareness, driveContinue reading “Guest Blogging: The Ultimate Guide to Build an Army of Guest Posts”

How to Build a Digital Marketing Team for Your Business

When you’re deciding on the members of your team, it is important to think about who is going to be the best fit for the brand. Some of your team members should include a Content Creator. This is the person that creates and edits all content for your company. This includes blog posts, emails, etc.Continue reading “How to Build a Digital Marketing Team for Your Business”