Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync

Google Ads is rolling out an updated Experiments page, the company announced Wednesday. In the new Experiments pages, advertisers no longer have to create a separate campaign draft and changes made to the original campaign are automatically synced to the experiment as well. An example of an experiment summary within Google Ads. Image: Google. WhyContinue reading “Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync”

Google Ads Rolling Out New Experiments Page

Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page for your experiments and a sync feature. Previously in Google Ads if you were running an experiment, you first had to create a campaign draftContinue reading “Google Ads Rolling Out New Experiments Page”

Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21

A technical issue impacted serving of ads on YouTube inventory between January 18 and January 21, 2022 for some Discovery and Performance Max campaigns, a Google spokesperson has confirmed to Search Engine Land. The issue has been resolved and Google’s ad delivery systems are now working as intended, Google said. Here is the official statementContinue reading “Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21”

Is Amazon Targeting SMBs with Search Ads?: SEO Podcast

September 15, 2020   |   Posted by The In Search SEO Podcast You can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! How Amazon Might Be Going After Small Businesses on the Google SERP: Summary of Episode 87  Jason Dodge joins theContinue reading “Is Amazon Targeting SMBs with Search Ads?: SEO Podcast”

Getting better results from Google Ads

Jan 17, 2022 | 13 min read Google Ads is the most popular online marketing platform in the world right now. However, not everyone who advertises there gets the results that they are looking for. Many businesses approach Google Ads thinking that all their problems are solved, only to be disappointed after a little while.Continue reading “Getting better results from Google Ads”

Google Ads Now Allows Sports Gambling Ads In New York

Google Ads, as of this past Saturday, January 8, 2022, is allowing certified and state-licensed entities in New York to run ads for sports betting. This was previously disallowed but now that the state Gaming Commission in New York changed the rule, it is now allowed in New York State. Here is Google’s announcement: InContinue reading “Google Ads Now Allows Sports Gambling Ads In New York”

Google Ads Broad Match Notice When Adding Exact Match Keywords

Drew Cannon posted on Twitter a screenshot of him adding new exact match keywords to his Google Ads campaigns and then Google informing him that no, despite wanting exact match – we’re going to be going with broad match. There is a not that says “broad match keywords are on and keywords will be savedContinue reading “Google Ads Broad Match Notice When Adding Exact Match Keywords”

Google Ads error tells advertisers exact match keywords are saving as broad match

Search marketers entering exact match keywords may see an alert towards the bottom of their Google Ads interface stating, “Broad match keywords are on. Keywords will be saved as broad match.” This message is an error and has no impact on how keywords are saved, Ginny Marvin, ads product liaison at Google, has confirmed. Image:Continue reading “Google Ads error tells advertisers exact match keywords are saving as broad match”

Google Ads Past Violations Ad Status

Shaun Elley posted a screenshot on Twitter of one of his ads in Google Ads showing a status of “eligible (limited) policy (past violation).” This seems to mean that an ad you once had was disapproved because of a past violation but now that ad is not longer disapproved because Google later decided to noContinue reading “Google Ads Past Violations Ad Status”

Google Search Won’t Rank Sex Toy Companies For G-Rated Brand Names But Google Ads Does

If you do a search in Google or Bing for [adam and eve] or [jack and jill], both very G rated phrases that also have very X rated companies behind it, you will get mixed results. On the Google Search organic results, by default, the sex toy companies websites are filtered out by SafeSearch. ButContinue reading “Google Search Won’t Rank Sex Toy Companies For G-Rated Brand Names But Google Ads Does”