Company names and trademarks don’t always conform to grammar or the standard in content marketing. List constructions of your company’s trademarks. Likewise, note what to use or avoid so that issues don’t creep into your copy.
In addition, be sure to cover how you want writers to handle possessives, plurals and modifiers. For example, if you were working with Best Buy, would you say “multiple Best Buys” or change it to “multiple Best Buy locations” to avoid the plural company name? How would you choose to handle the possessive in “Amazon’s Prime subscription service,” versus “Amazon Prime’s subscription service” or “Amazon Prime subscription service”?