One of the best brand marketing tips for executives is to be active on social media. It’s among the most powerful marketing tools. And yet, many executives don’t take the time. Set it and forget it, right?

Social media can help you expand your network, increase referrals and attract business. However, senior executives may struggle with using social media. Time limitations and overbooked calendars can get in the way. As a result, they avoid social media. They aren’t sure how it may affect their businesses. Therefore, they miss important industry conversations. Furthermore, they lose out on media coverage and chances to connect with new clients.

Here are six social media brand marketing tips to create a powerful social media plan for your personal brand.