When thinking of your favorite brands, there were probably a lot of factors that drove you to continue your relationship with them. You could’ve first found the brand while walking through the mall, seeing an ad online or even a recommendation from a friend. But after that first interaction, what made you continue to come back and even recommend that brand to others? The answer? The positive interaction you had with that brand. 

While face-to-face interaction is still very important for brands, social media interaction between  brands and consumers is quickly growing in importance. Your online brand presence and personality says a lot about who you are and what you stand for. Nowadays, people are doing most of their interacting with brands online rather than in person. To this point, after surveying consumers, it was found that after a positive social media interaction with a brand, consumers are 78% more likely to buy from a brand.