Google publishes Search quality rating guidelines
In 2013, Google published Its Search Quality Rating Guidelines.
Previous versions of the document had been leaked many times prior to this. But this was the first time Google went public with its document.
It detailed how Google’s search quality raters – people hired through a third-party agency to rate the search results – graded Google’s search results.
This document actually just a heavily edited version of an older leaked version. It went from 161 pages to 43.
What was missing? Of note, The Page Quality Rating Guidelines and Rating Examples. We detailed what else changed in Google Gutted Its Search Quality Rating Guidelines For Public Release.
This was released as part of Google’s larger How Search Works interactive resource, which provided a high level overview of how crawling, indexing and algorithms worked. Google also
Also on this day
Google URL inspection tool bug leading to errors for some
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Google removed App campaign placement data from Ads and AdWords API reports
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Video: Steve Marin on content, SEO and using data as backup
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Botify founder: Half of enterprise pages not being crawled by search engines
2019: The company hoped the $20 million it picked up in series B would bolster its platform to tackle the “complex” SEO climate.
AMP user experience updates include video, lists, more
2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project.
Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
2018: Four months in, 19 rivals said too little had changed.
Bing Ads launches ‘fan’ community program for its most dedicated advertisers
2018: Users could apply to join the new advisory program to help advance the platform.
AdWords Price Extensions now live on all devices
2017: Advertisers could show prices for types of products and services in text ad extensions on desktop as well as mobile.
Bing Ads Editor for Mac is now available to everyone
2017: The highly requested desktop tool is now out of beta.
Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads
2016: Version 11.3 of AdWords Editor was now available.
Google Takes Action On 65% Of User-Generated Spam Reports
2016: Google took action on 65% of the 35,000 user-generated spam reports submitted to Google monthly, according to Juan Felipe Rincon from Google speaking at SMX West.
The Associated Press Partners With Google & Twitter To Track 2016 Election Trends
2016: The AP Election Buzz tool tracked 2016 election-related search volume and tweets.
Bing Adds Interactive Solar System To Search Results
2016: Searching for [Solar System] on Bing would return a cool interactive solar system map.
Google Avoids Link Tax But Vague “Ancillary Copyright” Law Sets Up Future Legal Battle
2013: There remains ambiguity about exactly how much can be excerpted without a content license.
Yahoo Clues, App Search & Other Products To Shut Down April 1
2013: Yahoo Clues provided a snapshot of keyword searches over time, plus great demographic information about keyword preferences between male and female, different age groups and by location.
Search In Pics: Google Cubatron, Sleeping Dog & Robbie The Robot
2013: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2012: Google said the new policy would simplify privacy across Google’s many properties and make it possible for the company to build a range of new products and services for consumers.
Bing Testing New, Google-y Local Search Results
2012: A new display for local search results looked quite a bit like what Google often showed.
Google Adds More Trike Views To Google Maps Street Views
2011: Google Bikes pedaled around the world capturing pictures of streets where cars could not venture.
Google Doesn’t Sign Up As Facebook Ad Provider
2011: Facebook developers weren’t allowed to monetize their apps with ads from Google AdWords.
Bing Shopping Incorporates Natural Language Search
2011: Microsoft announced the ability to recognize price constraints, describing the innovation as “a small step in our journey to make search friendlier to natural language queries.”
Comments Made On Facebook To Appear On Sites
2011: Facebook announced changes to its Comment Box widget to keep at least some of the comments next to the original content.
On Twitter, Oscar Comes Up Short Against Super Bowl
2011: Twitter said its users sent a total of 36.4 million tweets in a five-hour span beginning with the Oscars pre-show and continuing through the end of the show.
DuckDuckGo Adds Yelp, The Free Dictionary To Search Results
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Yelp: Google Told Us “Our Way Or The Highway”
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Google To Increase Abuse Alerts To Webmasters
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Google Adds Flickr, Picasa Photos To Street View
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Is Google’s Street View Trike Headed Your Way?
2010: Google announced the winners of its Street View Trike suggestions contest.
Bing Adds Search History To Auto-Suggest
2010: Bing said that “44% of non-navigational search sessions last longer than 1 week.”
Happy Birthday, Yahoo: 15 Years Old Today
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Pew: Portals Most Commonly Used News Sites
2010: “Portal websites like Google News, AOL and Topix are the most commonly used online news sources, visited by over half of online news users on a typical day.”
My Friendly Meet Up With Google Israel
2009: Barry Schwartz recaps his meeting with the Google Israel team in their Tel Aviv office.
What France Can Teach Us About Search Success
2009: Ville d’Eu (more commonly known as simply “EU”) was thinking of changing its name in order to rank more easily in Google.
Microsoft Live Search Tests: Best Match And Categorized Listings
2009: Microsoft Live Search appeared to be flighting a new instant answer called “Best Match” that highlighted what presumably Microsoft found to be ideal result for the query.
Google: Click Fraud Is 0.02% Of Clicks
2007: How Google came up with the figure plus some click fraud fighting initiatives it planned to implement.
Google Releases 2006 Annual Report & Google Subsidiaries
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Outside.in: Building The ‘Hyper-Local’ Internet
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Danny Sullivan’s Ad Age Column & Fast Company Debate
2007: On what makes search magical, why a new Google isn’t likely and debating whether Google is overrated.
From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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