Are you searching for a sales funnel example to learn from in order to maximize your sales process? Developing a successful sales funnel can be the key to boosting your business’s profits and turning a sales-qualified lead into a loyal customer. Sound knowledge of how best to design and implement an effective template for a sales funnel is essential for making sure that your sales reps can connect with prospective clients, engage them in meaningful conversations, and explore ways to generate leads.

Discover everything from high-level concepts of building an efficient marketing strategy down to a specific sales funnel example hailing from some of the world’s biggest companies. So if your sales team is looking to improve lead generation and conversions, this blog post is exactly what you need!

Uncover the Secrets of a Sales Funnel: Understand How It Operates and Maximize Revenue

At its core, a sales funnel is all about understanding and facilitating the customer through the sales funnel stages. Rather than following strict rules of linear progression, this model takes into account how customers react to each touchpoint on their way toward making an informed purchase decision in subtle yet effective ways.

To create an effective sales funnel template relating to lead generation services, you need to ask yourself a few key questions. How do you want customers to experience your brand and product? Do you have the resources (time, budget, marketing expertise) that are required to make this process successful? What is your unique selling proposition, or what makes customers choose your business over others?

Once you have answered these questions, it’s time to start with some specific strategies to generate sales leads and turn them into paying customers. A few key tactics to consider for converting qualified leads include:

  • Developing targeted marketing materials
  • Segmenting your audience based on buyer personas
  • Understanding how customers interact with different types of content
  • Discovering the perfect lead generation tools to turn your brand into a success

Here are some examples of effective sales funnels and free sales funnel templates from leading sales and marketing teams.

Effective Sales Funnel Example


ConvertKit is a powerful tool for bloggers and creators to increase engagement on their websites. With ConvertKit, you can design visually-appealing landing pages, generate signup forms with ease, and create automated email sequences that will engage your readers. Guiding their prospects through their sales funnel, they employ affiliate marketing, providing informative blog posts and video content as well as webinars, case studies, and trials to generate B2B leads. Here is a comprehensive overview of how this sales funnel operates:

Awareness: ConvertKit offers informative blog posts and digital marketing webinars, designed to help prospects learn how to construct and engage the target audience. As part of their comprehensive marketing plan, they provide an attractive affiliate program to all current clients that exponentially boost the number of people showcasing their software.

Interest: ConvertKit’s educational series helps prospects gain the skills and knowledge they need to master audience-building while guiding them every step of the way with helpful webinars and video training.

Decision: ConvertKit showcases the power of its platform with impactful case studies and customer success stories. To further demonstrate its value, they provide a no-risk-free trial of their software to allow prospects to experience it firsthand before committing.

Action: ConvertKit’s complimentary trial helps highlight the advantages of its tool, while its educational material demonstrates its capabilities and flexibility. In this way, they can win over prospects that may be on the fence. Engaging with a free trial and consuming content allows prospects to become more familiarized with the tool, creating an increased likelihood of purchase.


Groupon is a popular daily deal site that offers users discounts on products and services from businesses in their local area. Groupon leverages a plethora of methods to help guide potential customers down their sales pipeline, including referral programs, interest-based searches, email campaigns, user rewards, and remarketing. Here are some of those key strategies used to generate b2b leads:

Awareness: Groupon uses targeted search ads to help customers discover their platform when searching for relevant deals in their local area. Groupon incentivizes its customers by rewarding them with a $10 bonus for each referral they make. Additionally, Groupon offers increased rewards to affiliates in the form of 10% commissions per successful sale.

Interest: Groupon’s email campaigns highlight some of the best deals they have available and feature special promotions directly related to the interests of their subscribers. They also offer reward points to customers that consistently use their site, encouraging repeat engagement and deeper customer relationships.

Decision: Groupon simplifies the shopping experience by providing an easy-to-use app, allowing customers to quickly and conveniently purchase their coupons.

Action: Groupon rewards shoppers by gifting them Groupon bucks depending on how much they spend.


With Netflix’s sales funnel, prospective customers start by signing up for a free trial for 30 days. After enjoying their favourite shows and movies, they’re invited to upgrade to a paid subscription plan. This sales funnel is ideal for subscription-based models because people are apprehensive to pay an ongoing fee without first knowing its full value. This sales funnel offers potential customers the opportunity to test-drive the software before they commit and sign up.