r/agency – Lots of clicks but no conversions for Web Agency Services (Google Search PPC). Tested, but no bugs evident. Landing page is highly relevant to the ads. Any thoughts on what I’m doing wrong here?

I run a Shopify design/development agency and am trying to expand our lead generation with PPC Google search ads targeted at keywords like [web design for shopify], [shopify expert agency] etc. I felt this offering was best suited to search, as opposed to display ads.

I’ve spent ~$1.5K for 135 sessions over a few months and gotten 0 meetings booked (let alone actual conversions). I’m a bit shocked, as I thought my landing page and CTAs were pretty clean and optimized to make booking through my Calendly pretty simple. I even added a personal video to try and build a bit more trust.

Here is the landing page: https://aisoft.dev/shopify-design-development .

Does anybody have any advice on to what I’m doing wrong? I’m out of ideas here.

P.S. I also ran ads for a similar landing page ( https://aisoft.dev/conversion-rate-optimization ) and booked 2 meetings in the first few days and then ZERO for months after that with no changes; how is that possible?!