Having a negative keyword list can help you in many different ways, one of them being that you can manage how these keywords can work across your campaign more efficiently.
These keywords will help you realise which keywords you should and shouldn’t put in your campaign.
What Are Negative Keywords?
Negative keywords are a way in which you are using a particular method that helps prevent your ads from showing up on people’s searches when they are looking for content related to the keywords.
What Are Negative Keyword Lists?
Lists are an absolute life saver when understanding and managing a big group of negative keywords.
- For a couple of your campaigns, there are some pretty common negative keywords
- You will find that each one of your campaigns will need a specific negative keyword
- There is a set-out list of negative keywords to use.
Types Of Shared Negative Keyword Lists To Use
- Brand negative keywords
- Rival brand negatives
- Partner brand negatives
- Audience based negative list
- Product based negative list
- Shopping campaigns
- Business terms
- Generic terms
The great thing about this is that you can apply these keywords to your campaign in many different ways, and so this could be:
Create A Negative Keyword List
- From the main menu, click on the keywords tab
- Click on negative keywords
- Click the plus button
- Then select a campaign and then the ones you would like to add these negative keywords to.
- Include one keyword per the text
- Select save and come up with a name for this list.
- Finally, click save
How To Apply Negative Keyword Lists To Campaigns?
After creating your negative keyword list, you can apply it to one or more of your campaigns.
Apply Negative Keyword List To A Single Campaign
- On the main page menu on the left-hand side, click on campaigns
- Click on the drive that you want to add the negative keywords.
- Click on the keywords tab on the main menu and then click on the negative keywords on the top
- Click on the plus button
- Select the negative keyword list that you have chosen to use
- Tick the box that you want to use for the keywords and campaign
- Click save
Unfortunately, quite a lot of Google’s campaigns cost way much more money than it needs to because all of these advertisers are then paying for clicks that don’t have anything at the end and can affect their investment.
What Are The Advantages Of Adding To Negative Keywords?
Improve Click-Through Rate (CTR)- making sure that your ads are not used and running against any outside areas means that you could then expose your account to people who are not interested.
Create More Relevant Ad Groups- by cancelling out the keywords unrelated to the content you post, you will have a tighter ad group. Conversely, having a minor group allows the message to link better to the keywords.
Save money- by avoiding paying for the clicks that are not going to be used, you will save a lot more money by getting rid of the ones that are not right for your business and impacting your keywords.
Raise Your Conversion Rate- even if you are using negative keywords, they will still ensure that ads do not show up where they are not wanted or needed that you know will stay the same, like your competitors and intent.
What Are The Key Benefits Of Using Negative Keywords?
- Reduces your cost per click
- It helps you to achieve a higher ad position in your relevant terms
- Improves your quality score when showing your ads in the relevant negative keyword searches
- It improves your conversion rate because your ads have only been added and seen on the relevant searches
How To Add Negative Keywords?
You need to go onto the keywords tab on your Google Ads account and campaign to do this. Check the box on the left and select the negative keyword.
You will then be asked to choose a level on which you would like your negative keywords to match the correct type of them you want to select.
Then simply select the save tab button, and the negative keyword you have decided to choose will go live.
Negative Keyword Match Type
There are three primary types of negative keywords and matches that you can use.
- Negative Broad Match
A broad negative match means that the adverts you are using to promote your content will not appear in the searches that readers are making, as not all phrases have been included in your negative keywords.
- Negative Phrase Match
A negative phrase match means that your ads will not show up in searches as not all words have shown up in the correct order in your negative keyword phrase. If your search were to show between your keywords, that would be fine.
- Negative Exact Match
An exact negative match means that your adverts will not appear with your negative keywords. This means that they would only show up when your users specifically search for the words you have used.
If you want to know more about the list of Google’s negative keywords, give us a call. We would love to talk to you. Email, [email protected] phone tel:016170620012 Or fill in the contact form page
