LinkedIn is a fantastic medium for extending your reach, positioning yourself as a thought leader, and building your personal brand.
However, to get the most out of this platform this coming year, you need to understand the key pillars required to create a winning LinkedIn marketing strategy. And that’s what this article is all about– here are 5 actionable tips you can integrate into your 2023 LinkedIn marketing strategy to make it stronger and more effective.
1. Original Content Over Links
Whether it’s a completely new post or something you’re repurposing from your website, original and fresh information is how to get an engaged audience that keeps coming back.
You want to avoid simply regurgitating links and info that’s posted outside of LinkedIn. For one, most social media platforms want to keep people on their sites. And second, it shows you’re a thought leader in your industry.
If you want to get a feel of how this works, take a look at your favorite brands and personalities on the site to see the type of content they post. Heck, you can even check out my page for examples.
LinkedIn gives you all the tools you need. There are a variety of content types you can post to the platform, including blog posts and articles, video content like live sessions and interviews, case studies, and more.
2. Show Your Personality
Part of my philosophy is humanizing your marketing so you can create authentic relationships that translate to success and growth. LinkedIn was originally conceived as the “social media for professionals,” and, sure, it still is. However, that doesn’t mean you should trap yourself in a box where your content comes off bland and boring.
For your marketing strategy to be effective, it needs a relatable approach so your audience can connect with your brand on a personal level. If you have a funny bone and some wit, show it off!
Of course, you want everything to align with your marketing messaging and your personal brand voice.
3. Leverage LinkedIn Analytics
As mentioned above, LinkedIn gives you plenty of solutions so you can be creative and post content through various mediums– blogs, videos, etc.
But LinkedIn also provides you with the tools to see how that content performs through LinkedIn Analytics. It gives you invaluable data such as how much engagement a post gets, how different times affect the post’s performance, whether or not your content is getting leads, and more.
With this info, you can see how your marketing strategy is working and if it’s time to go full steam ahead or pivot and rethink your approach. And you should be constantly assessing the performance of your content and evolving your campaign so your marketing strategy is as effective as possible.
4. Figure Out Your Optimal Post Frequency
As with any social media platform, post consistency and frequency are key components for growth and success. Plus, the time of day when you post plays an important role in engagement too.
For example, brands that post regularly find that they see the most engagement from users typically during the morning or early afternoon. If you’re representing a large company, you can get away with a few posts a week. And if it’s your personal page, you can post every day if you want.
Regardless, finding the right groove will take time and testing to get right.
5. Engage With Platform
Yes, you’re busy but don’t just post your content and go on about your day. Take some time to be active on the platform. Respond to comments on your posts, participate in discussions, and share info and resources with the rest of the community. When people see you’re an active member, they’re more apt to return the favor or remember you as someone with valuable info to share.
I know these 5 tips will take your 2023 marketing game to the next level on LinkedIn!
Thanks for reading,
Joshua B. Lee