2023 is the Year of the Rabbit, and to celebrate, Instagram updated its “Lunar New Year” chat theme with an image of a rabbit that can be added to a conversation’s background on the photo- and video-sharing platform.

Our guide will show you how to use this Lunar New Year theme in the Instagram mobile application.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: Open the Instagram conversation you want to customize and tap the conversation name at the top of the screen.

Step 2: Tap “Theme.”


Step 3: Tap the “Lunar New Year” chat theme. Note: There is no preview screen or confirmation window. Once you tap the “Lunar New Year” theme, the conversation will be updated.