Nothing beats harnessing the power of social media in marketing. With over five million active users globally, it can expand your reach and connect with your target market. It can go as far as boosting your customer engagement, generating leads, and converting sales.
But if you’ve already been engaging with your potential and regular customers on LinkedIn, Facebook, Instagram, or YouTube, why not consider TikTok and Thread? These channels have begun taking the whole world by storm, especially the younger generation.
And to complete your marketing recipe, add artificial intelligence (AI), the simulation of human intelligence into machines. Imagine using AI tools to help generate social media captions, automate content schedules, and track your marketing performance for TikTok and Threads.
Combining TikTok, Threads, and AI trends sounds like a really good idea for a unified marketing game plan. Read on to learn how to combine these secret ingredients for a high-converting marketing campaign.
The Use of Social Media and Artificial Intelligence for Digital Marketing
It’s no secret: Internet marketing is part and parcel of today’s business landscape. However, stay updated on the latest digital marketing trends, which include the use of social media and artificial intelligence. Tapping into TikTok and Threads powered by AI is such a great idea for a unified marketing strategy!
TikTok is a social media channel for video engagements, whether on a personal or business level. The platform lets you create and post short video clips for 15 to 60 seconds and interact with people. Initially launched for the Chinese community in 2016, it has easily and quickly captured a global audience, projected to hit 2.25 billion users by 2027.
Now, take a look at Gymshark below, a brand that offers more than just workout clothing. It has infiltrated the world of TikTok, boasting about 96 followers and six million followers. They also post and share workout tips as a way to inspire their online community of fitness enthusiasts.
Source: TikTok
On the other hand, Threads is a text-based social media app powered by Instagram designed for public conversations. Similar to X (Twitter), this platform lets you connect with IG followers and pursue interactive chit-chat with people. It has grown to more than 350 million monthly active users (MAUs), already catching up with X’s 600 million users.
Take a glimpse of Duolingo, a free language-learning app offering over 40 languages worldwide. With 844,000 followers, it has also taken space on Threads as a way to engage with people and build public conversations. Its cute green persona appears personable and engaging with its witty banter on the platform.
Source: Threads
For the most part, businesses have already been sticking to Facebook, Instagram, X, YouTube, and LinkedIn for their social media marketing. However, it’s a good idea to add TikTok and Threads to your arsenal of tools to meet your marketing objectives. That’s where AI comes into the picture!
AI tech enables digital tools and technologies to perform human tasks and make critical decisions. Think of generative AI (genAI) like ChatGPT for generating content, conversational AI like Chatbots for assisting customers online, or machine learning like data analytics for analyzing datasets and making predictions.
Employing AI for your social marketing campaign on TikTok and Threads can make everything much easier, faster, and better. Here’s why you should combine AI with these social media channels for a unified marketing campaign:
- Online visibility and brand awareness: Social media platforms like TikTok and Threads help expand your reach and put your brand right before your target audiences’ eyes. The more visible you are online, the more likely people are to remember and engage with your brand.
- Product or service promotion: These platforms allow you to showcase what you offer in creative and authentic ways. Whether it’s a product demo, tutorial, or customer review, social media makes promotion feel more personal and less pushy.
- Targeted advertising and remarketing: With AI-powered tools, you can run ads that reach the right people based on their interests and behaviours. It also helps retarget those who’ve interacted with your brand but haven’t converted yet.
- Stakeholder engagement and relationship building: Social media embraces all stakeholders, not just your customers, but also partners, creators, and even future collaborators. Building those relationships publicly adds credibility and trust!
- Social listening and sentiment analysis: AI tools let you track conversations about your brand and industry in real-time. This helps you understand how people feel, spot trends early, and respond faster when needed.
Leigh McKenzie, Community Advocate at Traffic Think Tank, highlights the value of social media and AI combined for a perfect marketing campaign. She recommends staying up-to-date with these trends to put your brand in the spotlight and meet your marketing goals.
McKenzie says, “Social media moves fast, and AI helps you keep up without burning out. Combining both lets you create smarter content, connect with your audience faster, and make decisions based on real-time insights.”
Learn how to establish unified marketing using social media and AI tools in the next section.
How To Combine TikTok and Threads with AI Tools for Your Marketing Campaign
Social media marketing has become more competitive than ever before. It’s best to leverage video marketing using TikTok and text-based marketing through Threads. And what better way to spruce up your marketing campaign than to incorporate AI?
That said, here’s how to combine TikTok and Threads with AI tech for unified marketing:
1. Study the platforms and trends
Before taking the plunge into a combined marketing strategy, it’s crucial first to understand TikTok and Threads as social media channels. The same is true for AI tools and platforms, as they can help you know how they work and how to incorporate them into your business. More importantly, research the marketing ins and outs to stay updated on the latest trends.
Here’s what you need to know about these social media platforms and AI trends:
- TikTok: As mentioned, TikTok is a video engagement platform. You shouldn’t ignore this channel since it is the fifth most popular social network globally. If you’ve been implementing Facebook, Instagram, or YouTube marketing, it’s time to consider this channel for brand discovery and virality.
Source: Statista
- Threads: Thread has just penetrated the marketing scene, but has gradually been rising. It has about 275 million (MAUs) as of the fourth quarter of 2024, from 30 million users just 24 hours after its release in July 2023. This social media platform is best for establishing your brand voice and pursuing real-time conversations.
Source: Statista
- AI tools: AI tech has been all the rage in business these days. AI tools and platforms are ideal for content creation, data insights, and stakeholder engagements. Nearly half (49%) of businesses are investing in AI technology by allocating between 5% and 20% of their tech budget to AI initiatives.
Source: Hostinger
2. Define your brand voice and visual identity
The next step is to set up your social media profile on TikTok and Threads. But as with any social media page, keep in mind two key factors: your brand voice and visual identity. These must clearly represent your business (not to mention your core values, goals, and ideals) and resonate with your target market (and other stakeholders involved).
To establish your brand voice and visual identity, consider the following:
- Business name: Use your official business name or a simplified version that’s easy to remember and search for on social media.
- Brand logo: Your logo should be clear, high-quality, and recognizable even in small profile images. Remember, consistency is key across platforms!
- Slogan or tagline: This short phrase sums up what you do or what you stand for. Keep it catchy, meaningful, and aligned with your tone!
- Other visual identifiers: Stick to consistent colours, fonts, and style choices. They should reflect your brand’s personality and help your content stand out.
- Calls to action (CTAs): Whether it’s “Shop now” or “Follow for tips,” your CTAs should be clear, actionable, and aligned with your goals for each post or campaign.
Anna Zhang, Head of Marketing at U7BUY, suggests being highly critical of your profile creation for TikTok and Threads. Her marketing team also created their official page on TikTok, hoping to reach online gamers, whether buyers or sellers. See below how they highlighted their brand name, used their logo, and posted video content around gaming:
Source: TikTok
Zhang shares, “Your social profile is your digital storefront. Make sure it looks and sounds like you. From your logo to your tone of voice, every detail should reflect who you are and speak directly to your audience.”
3. Create and share content on your channels
It’s one thing to create your social media profiles; it’s another to create and post content. As much as possible, produce and publish pieces of content that engage. They must not only represent your brand but also resonate with your target audiences.
Don’t worry, as you can use AI tools like ChatGPT to help you with content ideation, research, and writing. As far as TikTok and Threads content, here’s what you can post and share:
- Social media posts: Publish quick, digestible updates that show your brand’s personality. They can be simple tips, funny memes, or special announcements!
- Blog posts: Share links to helpful or interesting articles from your website to drive traffic and add value.
- Thought leadership: Post insights, industry takes, or expert advice. They show you know your stuff and build authority in your niche.
- Case studies: Highlight real wins or customer success stories. Doing so helps build credibility and show the impact of your product or service.
- Whitepaper: Share key takeaways or snippets from in-depth reports to position your brand as knowledgeable and forward-thinking.
- Infographics: Turn complex ideas or data into visual, easy-to-digest graphics. They are perfect for sharing and saving!
- Product photos: Showcase your items in real-life settings or creative angles. Make them look scroll-stopping and shoppable.
- Promotional videos: Short videos that tease new drops, demo your products or explain your offers. They are all ideal for TikTok’s format.
- Podcast clips: Grab attention with short, punchy audio or video snippets from your podcast episodes. They are great for thought leadership and cross-channel promotion!
Of course, the content varies from one brand to another. Fret not, as the sky’s the limit, where you can diversify your pieces of content on TikTok or Threads. Today, you can post one thing; the next day, you can share something else.
Take Mayo Clinic, a healthcare facility, for instance. It’s unlikely for health-related organizations to take up space on Threads. But on this platform, they share updates and pursue genuine conversations with their target clientele to keep patients well-informed and educated. Their latest post shares a link about how to stay healthy when travelling:
Source: Threads
4. Engage with stakeholders across all channels
It’s not enough that you post and share pieces of content on TikTok and Threads. The key to social media marketing success lies in your ability to connect with and convert people. Do you attract prospects, generate leads, engage with people, and convert sales?
Don’t worry, as AI-powered analytics can aid in your performance tracking and measurement (which we will discuss later). But for now, here’s how to engage with stakeholders on TikTok and Threads:
- Like, comment, and share. Take time to interact with others. Respond to comments, like posts, and share content that aligns with your brand. It shows you’re active and genuinely part of the conversation.
- Boost following and followers. Follow relevant creators, fans, and potential partners. Engaging with their content often leads to organic follow-backs and more visibility. On the flip side, strive to earn more and more followers through constant engagements!
- Post interactive content pieces. Use polls, questions, challenges, or “duet this” prompts to spark conversations and invite your audience to engage directly with your brand.
- Encourage user-generated content. There’s no denying the power of UGC for social media marketing: It’s gold for social media. Why? It builds trust, increases reach, and gives your brand authentic content straight from your community.
- Hold a live-streaming. Going live helps you connect in real time, answer questions, showcase products, or hang out with your audience. It makes your brand feel human and approachable.
Lacey Jarvis, COO at AAA State of Play, emphasizes the value of social media marketing for engagement. She believes that “it isn’t just about showcasing your brand, products, or services; it’s about connecting with people on a deeper level.”
Jarvis explains, “Real engagement happens when you show up consistently and genuinely interact. Whether it’s replying to a comment or going live, it’s those moments that build trust, loyalty, and lasting customer relationships.”
For example:
Chipotle Mexican Grill is a restaurant that offers tacos, burritos, salads, bowls and more. However, it also has a TikTok account as a way to engage with its customers. In the picture below, they posted a video clip of someone having the time of their life on the beach but with salad orders. And look at the conversation, as they never failed to reply!
Source: TikTok
5. Integrate AI for automation and insights
Now, it’s time to employ AI for your TikTok and Thread marketing. Various AI tools and platforms are readily available in the market, all at your fingertips. Some are free, while others are paid for premium services.
AI technologies can be used for various marketing tasks. Think automation, predictive analysis, and data insights…name it, they have it! Below are some AI tools and platforms you can use for your unified marketing strategy:
- Generative AI: Need help generating text, visuals, ideas, or even full articles? GenAI tools make content creation faster and easier. Utilize platforms like ChatGPT, Claude, or Notion AI to support your writing, campaign planning, and trend research for TikTok and Threads content. See how ChatGPT helps me create captions for TikTok and Threads:
Source: Chatgpt
- Natural language processing: AI chatbots and virtual assistants are perfect for handling customer service and real-time engagement. Tools like Tidio, Intercom, and Drift use natural language processing to create smooth, human-like conversations. They are great for engaging followers and assisting potential buyers across your social platforms.
- Machine learning: Want to stay ahead of trends and understand your audience better? Machine learning tools offer predictive analytics to help forecast user behaviour, optimize campaigns, and spot opportunities early. Try platforms like IBM Watson Studio, Google Cloud Vertex AI, or Azure Machine Learning for actionable, data-driven insights.
- Robotic process automation: RPA tools help you streamline repetitive tasks like scheduling posts, syncing data, or managing back-office processes. Platforms such as UiPath, Automation Anywhere, and Microsoft Power Automate can save time and reduce human error by giving you more space to focus on creative work.
6. Use AI to track, gauge, and improve
Finally, we’ve reached the last step: performance monitoring, measurement, and optimization. This requires setting social media marketing metrics, tracking marketing progress, and improving areas of opportunity. That’s where AI can help!
Why not? The AI market is growing and expanding, driven by continuous research and innovation initiated by tech giants. Its worldwide market size could grow from $279.22 billion in 2024 to $1.81 billion by 2030 at a 35.9% compound annual growth rate (CAGR).
Source: grandviewresearch
For a unified campaign, here’s how to use AI for TikTok and Threads marketing:
- Monitor marketing performance. AI tools can track how your posts are doing in real time to see what’s working and what’s not. This lets you stay agile and adjust your strategy as needed without waiting for monthly reports.
- Measure against KPIs. Key performance indicators should include reach metrics (reach, impressions, and follower growth rate), engagement metrics (likes, comments, and shares), and conversion metrics (conversion rate, CTR, and cost per conversion).
- Optimize your marketing strategies. Once you’ve reviewed the data, AI can suggest what to tweak. Think of the best time to post, which content gets the most traction, or which audience segments convert better. This helps you continuously refine your campaigns for better results over time.
Jeffrey Zhou, CEO and Founder of Fig Loans, recommends using AI for performance monitoring and optimization. Their company is also utilizing some tools and platforms for various marketing processes.
Zhou mentions, “AI has become essential to how we monitor and optimize performance. It gives us real-time insights into what drives engagement and conversions so we can make smarter, faster decisions. It goes beyond automation; It helps us gain a competitive edge.”
Final Words
When it comes to social media marketing, using TikTok and Threads looks bright and promising. To further expand your reach and connect with your target market, consider these two emerging channels. Not only will they help boost your customer engagements, but also your leads and sales!
Enter AI, a crucial part of the overall social media marketing equation. This modern tech can help with marketing tasks, such as content creation, lead prospecting, data analysis, and performance monitoring. However, follow the crucial steps above for leveraging AI for TikTok and Threads to establish a unified marketing strategy.
Combining all these can ultimately boost your online presence, customer engagement, and overall marketing success! If you need help with your social media marketing strategy through TikTok and Thread powered by AI, Techwyse can be your best bet. Call 866-208-3095 to book an appointment or contact us here!